Company: Royal Bank of Canada
Job description: RBC Ventures is a new kind of organization – one that marries the strength of one of the world’s most trusted and successful financial institutions with a mission to reimagine the role we play in people’s lives. We are building a world class team focused on creating new experiences, exploring new business models and developing new relationships that add value to how people live and work. In 2020, RBC Ventures was named to Fast Company’s Top 100 Workplaces for Innovators
Mydoh is seeking to change the financial landscape for kids. At Mydoh, we understand the importance of financial literacy and believe that developing good money habits should start early – our product gives children the opportunity to learn money management first-hand and build confidence in their financial skills.
What is the opportunity?
RBC Ventures team is hiring a Senior Manager, Performance Marketing to help accelerate the growth of Mydoh, a new and growing app that helps parents raise financially literate kids. This role will be responsible for attracting & acquiring parents in key digital channels including App Store, Google Play Store, Google Ads, Facebook, YouTube, other social; and should be familiar with all mobile app acquisition/growth tactics.
This marketer should be relentlessly hungry to deliver results and needs to be well-versed in Canada’s digital media landscape, ad tech, analytics & digital marketing channels. They will be involved the creative process to create & optimize best in class, top performing ads and copy while also accountable for day over day digital acquisition results.
What will you do?
- Responsible for the daily management, execution and in-platform optimization of all mobile application acquisition including: paid social, search and all digital campaigns for Mydoh
- Manage and report on budget and pacing, identify gaps in the media activation process and collaborate with colleagues & business leaders of all experience levels
- Identify and create paid digital campaigns backed with rationale, supported with data
- Brief strategic design partners on how to take campaign ideas to the next level while handling the ability to lightly modify creative within the Adobe Suite & Figma
- Monitor and be personally accountable for performance against campaign and marketing KPI’s such as CR%, CPi, CPA, CTR, ad copy performance churn and retention
- Continuously assess mobile application performance to optimize both in-platform advertising as well as recommend app enhancements
- Deliver set up know-how and in-depth analysis of mobile measurement partner tools (MMP)
- Guide advanced tag setup and maintenance using an MMP
- Relentlessly report & visualization data – tell the acquisition story
What do you need to succeed?
Must-have
- Post-secondary degree or diploma
- 7-10 years of experience in digital media planning and performance marketing execution
- In-depth understanding of both website and in-app conversion tracking, including an extensive knowledge of attribution modelling through SKadNetwork and last click
- Ability to recognize a challenge and take pride in helping towards the solution
- Thrives in fast moving environments with the ability to effectively deliver on multiple deadlines simultaneously (agency experience a plus)
- SME for user acquisition through channels such as Paid Social, In-app and Programmatic advertising
- Proven track record of stakeholder management, managed self-serve campaigns, ability to rationalize investment levels and allocations
- Experience in analysis & optimization through a Mobile Measurement Platform (MMP)
- Exceptionally organized self-starter who can work independently or collaboratively, execute, report and move to the next task
- Proficient within excel, word, ppt as well as Google docs, sheets, slides and data studio
Nice to have
- Experience working within a media agency on multiple clients and/or in agile environment
- Experience with MMP’s, GA360, SKadNetwork
- Experience with Google Tag Manager, MMP tagging, SDK implementation
- Experience with Data studio or other data visualization
- Expierence collaborating with Mobile app development teams
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JOB SUMMARY
City: Toronto
Address: 20 Bay Street
Work Hours/Week: 37.5
Work Environment: Office
Employment Type: Permanent
Career Level: Experienced Hire/Professional
Pay Type: Salaried
Required Travel (%): 0-25
Exempt/Non-Exempt: N/A
People Manager: No
Application Deadline: 08/27/2021
Platform: Strategy
Req ID: 398025
Ad Code(s): RBC Ventures
Expected salary:
Location: Toronto, ON
Job date: Thu, 12 Aug 2021 22:44:00 GMT
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