Company: Equinix

Location: Toronto, ON

Expected salary:

Job date: Sat, 12 Jul 2025 05:14:42 GMT

Job description: Who are we?Equinix is the world’s digital infrastructure company®, operating over 260 data centers across the globe. Digital leaders harness Equinix’s trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value, while supporting their sustainability goals.A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment that is foundational to our core values as a company and is vital to our success.Job SummaryReporting to the Senior Director of Product Marketing, the Senior Manager, Product Marketing (Infrastructure) is a strategic individual contributor responsible for driving go-to-market success for core infrastructure services, including colocation, xScale, Network Edge, and Managed Solutions. This role complements a broader infrastructure marketing team. The ideal candidate excels at shaping messaging, leading cross-functional workstreams, and influencing adoption across a diverse and complex portfolio of initiatives. This role is best suited for a product marketer with demonstrated experience in infrastructure, platform services, or hybrid multicloud technologies who thrives on translating technical capabilities into customer value.ResponsibilitiesLead the development and evolution of differentiated positioning, messaging, and narratives across one or more core infrastructure product segmentsDefine and evolve the value proposition across infrastructure offerings, ensuring alignment with market needs, platform strategy, and competitive differentiationDrive integrated go-to-market plans for new product launches, feature releases, and market expansionsDrive the evolution and execution of the product roadmap in partnership with Product, Campaigns, Sales Enablement, Analyst Relations, and Channel teams to support cross-functional program executionDevelop compelling sales collateral, thought leadership content, customer presentations, and executive briefingsLead or co-lead cross-portfolio initiatives (e.g., AI infrastructure readiness, industry solutions, platform bundling)Gather and synthesize market, customer, and competitive insights to inform strategy and content prioritiesSupport executive stakeholder communication and influence strategic roadmap planningCore CompetenciesStrategic Thinking: Ability to connect product capabilities to buyer needs within the broader platform narrativeCross-Functional Leadership: Proven ability to influence without authority across diverse teams and global functionsPlatform Storytelling: Strong capability to articulate how infrastructure services deliver scalable, hybrid-ready, and AI-enabling outcomesExecutional Excellence: Attention to detail with a focus on high-quality deliverablesCommercial Acumen: Understands both the business and market levers that drive revenue growth and partner adoptionSpecific SkillsMessaging & Positioning: Deep experience in crafting differentiated B2B narratives for infrastructure or platform offeringsOperational understanding of buyer journey stages from awareness to retentionSales Enablement: Adept at translating technical detail into business value assets that resonate with field teams and enterprise buyer personas. Program Management: Demonstrated success in leading go-to-market programs and launchesResearch & Insight: Capable of distilling market and buyer insights into actionable strategiesContent Strategy: Proven proficiency and comfortable developing content roadmaps aligned to global campaign prioritiesQualificationsBachelor’s or Master’s degree in Marketing, Business, Communications, or a related field8–12 years of experience in product marketing, solutions marketing, or GTM roles in data center, infrastructure, or cloud technology sectorsDemonstrated success in lead high-impact marketing programs across multiple product lines and geographiesDomain ExpertiseColocation & xScale: Strong grasp of data center value propositions including space, power, connectivity, sustainability, and scaleNetwork Edge & Virtual Infrastructure: Understanding of VNF marketplaces, edge platforms, and hybrid multicloud enablementManaged Solutions: Familiarity with turnkey infrastructure offers, managed services bundles, and go-to-market modelsAI-Ready Infrastructure: Awareness of how Equinix infrastructure supports AI workloads through power density, interconnection, and ecosystem proximityPlatform Integration: Understanding of how individual infrastructure services integrate with the broader Equinix platform and with cloud providers, networks, and partnersEquinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing .Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.

Equinix Overview:
Equinix is a leading global digital infrastructure company, operating over 260 data centers. It provides a platform that enables organizations to interconnect and scale their infrastructure efficiently, fostering agility and supporting sustainability goals. Working at Equinix offers opportunities for collaboration, skill development, and growth in a diverse, equitable environment.

Job Summary:
The Senior Manager, Product Marketing (Infrastructure), reports to the Senior Director of Product Marketing. This role focuses on driving go-to-market strategies for infrastructure services like colocation, xScale, Network Edge, and Managed Solutions. The ideal candidate will have experience in infrastructure or multicloud technologies, skilled in developing messaging and leading cross-functional initiatives.

Key Responsibilities:

• Develop compelling positioning and messaging for infrastructure products.
• Define value propositions that align with market needs and competitive strategies.
• Execute integrated go-to-market plans for product launches and market expansions.
• Collaborate with various teams to support program execution and product roadmaps.
• Produce sales collateral and thought leadership content.
• Synthesize market insights to inform strategies and communications.

Core Competencies:

• Strategic thinking to connect product capabilities to customer needs.
• Leadership skills to influence diverse teams globally.
• Storytelling ability to articulate the value of infrastructure services.
• Focus on detail and quality in execution.
• Understanding of market dynamics that drive growth and adoption.

Qualifications:

• Bachelor’s or Master’s degree in relevant fields.
• 8–12 years of experience in product or solutions marketing in data center or cloud tech sectors.
• Proven success in leading high-impact marketing programs across various products and regions.

Domain Expertise Required:

• Knowledge in colocation, xScale, network edge, managed solutions, and AI-ready infrastructure.
• Understanding of how infrastructure integrates with the broader Equinix platform and partners.

Equal Opportunity Commitment:
Equinix is committed to an inclusive employment process for all individuals, including those with disabilities, and follows equal opportunity and affirmative action laws.