Company: AssistRx

Location: Orlando, FL

Expected salary:

Job date: Wed, 20 Aug 2025 22:29:38 GMT

Job description:

Job Title: Marketing and Product Collaboration Specialist

Job Description:

We are seeking a dynamic and detail-oriented Marketing and Product Collaboration Specialist to join our team. In this role, you will be a crucial bridge between the marketing, product, and sales teams, leveraging insights from healthcare professionals (HCPs) to inform and enhance our campaigns and product roadmaps.

Key Responsibilities:

• Collaborate Cross-Functionally: Partner with marketing and product teams to gather and apply field feedback effectively, driving innovative strategies that resonate with HCPs.
• Implement Strategies: Develop and execute multi-channel marketing campaigns that engage HCPs and address their needs through various platforms, including digital channels.
• Analyze Feedback: Collect, synthesize, and analyze feedback from HCP interactions to inform product development and marketing strategies.
• Optimize Sales Efforts: Assist in managing and optimizing multi-channel sales initiatives, ensuring alignment with overall business objectives.
• Monitor Trends: Stay updated on industry trends, healthcare regulations, and competitive landscape to ensure our strategies remain cutting-edge and compliant.
• Reporting & Metrics: Track and report on campaign effectiveness, providing insights and recommendations for continuous improvement.

Best Practices:

1. Engage with HCPs: Regularly communicate with healthcare professionals to maintain strong relationships and gather relevant insights.

2. Data-Driven Decisions: Utilize analytics tools to evaluate the performance of campaigns and inform future strategies.

3. Cross-functional Meetings: Schedule regular check-ins with marketing and product teams to ensure alignment and share feedback efficiently.

4. Iterative Approach: Embrace an agile mindset; continuously iterate on campaigns based on feedback and performance metrics.

5. Collaborative Tools: Leverage collaboration platforms (e.g., Slack, Asana, Trello) to streamline communication and project management among teams.

6. Training & Development: Provide ongoing training for sales and marketing teams about HCP needs, ensuring they can effectively communicate product benefits.

7. Compliance Awareness: Stay informed about industry compliance regulations to ensure all marketing strategies adhere to the necessary guidelines.

By following these best practices, you can ensure that your work not only meets the needs of HCPs but also drives the success of the organization as a whole. If you’re passionate about bridging marketing with HCP engagement and enjoy a collaborative environment, we invite you to apply!