Company: AssistRx

Location: Orlando, FL

Expected salary:

Job date: Wed, 20 Aug 2025 22:10:17 GMT

Job description:

Job Description

Position Title: HCP Engagement Specialist

Overview:
We are seeking a dynamic and results-driven HCP Engagement Specialist to join our team. In this role, you will collaborate closely with marketing and product teams to shape and inform campaigns and roadmaps based on valuable field feedback. Your expertise in HCP-facing sales and experience with multi-channel sales efforts—including digital platforms—will be crucial in driving the success of our initiatives.

Key Responsibilities:

• Collaborate with marketing and product teams to design campaigns that resonate with healthcare professionals (HCPs) based on field insights.
• Gather and analyze field feedback to refine product offerings and marketing strategies.
• Manage and optimize multi-channel sales efforts, leveraging digital tools and platforms to engage HCPs effectively.
• Develop training materials and resources to empower sales teams on HCP-facing strategies.
• Monitor industry trends and competitor activities to identify new opportunities for engagement.
• Build and maintain strong relationships with HCPs to facilitate open communication and feedback loops.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in HCP-facing sales or within HCP-facing platforms.
• Strong background in managing multi-channel sales initiatives, particularly in digital environments.
• Excellent communication and interpersonal skills.
• Ability to analyze data and translate insights into actionable strategies.

Best Practices

1. Cross-functional Collaboration:

   • Regularly schedule meetings with marketing and product teams to ensure alignment and share insights.

2. Data-Driven Decision Making:

   • Use analytical tools to measure the success of campaigns and gather actionable feedback from HCPs.

3. Feedback Loops:

   • Establish formal mechanisms for collecting and integrating feedback from HCPs on product and campaign effectiveness.

4. Continuous Learning:

   • Stay updated on industry trends and best practices in HCP engagement to continuously refine strategies.

5. Utilize Digital Tools:

   • Leverage digital marketing tools and platforms to create tailored content that addresses the specific needs and preferences of HCPs.

6. Relationship Building:

   • Focus on building long-term relationships with HCPs, engaging them through regular communication and support.

7. Training and Support:

   • Provide ongoing training and resources for the sales team to ensure they are equipped with the latest information and strategies for engaging HCPs effectively.

By following these best practices, you will enhance your ability to connect with HCPs effectively and drive impactful campaigns that contribute to the overall success of the organization.