Company: AssistRx

Location: Orlando, FL

Expected salary:

Job date: Wed, 20 Aug 2025 22:48:15 GMT

Job description:

Job Description: Healthcare Product Marketing Manager

Position Overview:

We are seeking a dynamic and results-driven Healthcare Product Marketing Manager to join our team. This role is pivotal in bridging our marketing and product teams, using deep field insights to shape our campaigns and product roadmaps. The ideal candidate will have extensive experience in HCP-facing sales or working with HCP-facing platforms, as well as a robust background in managing multi-channel sales efforts, including digital strategies.

Key Responsibilities:

• Collaboration with Cross-Functional Teams: Work closely with both the marketing and product teams to gather and analyze field feedback, ensuring that our strategies and roadmaps align with the needs of healthcare professionals (HCPs).

• Campaign Development: Inform and contribute to the planning and execution of marketing campaigns by synthesizing insights from sales teams and market research.

• Multi-Channel Sales Management: Lead initiatives that incorporate various sales channels (digital, social, in-person) to enhance engagement and drive revenue.

• Market Analysis: Conduct market research to identify trends, opportunities, and competitive landscape, and use this data to guide product development and marketing strategies.

• Training and Support: Develop training materials and resources to equip the sales team with knowledge and tools necessary to effectively communicate product value to HCPs.

• Performance Tracking: Analyze the effectiveness of marketing efforts and sales performance, providing actionable insights for continuous improvement.

Best Practices:

1. Engage Stakeholders: Regularly communicate with stakeholders in marketing, product development, and sales to ensure alignment and share insights effectively.

2. Data-Driven Decisions: Leverage data analytics to assess campaign performance and make informed decisions regarding future strategies.

3. Understand the Audience: Invest time in understanding the specific needs and pain points of healthcare professionals to tailor messaging and campaigns effectively.

4. Utilize Digital Channels: Explore innovative digital marketing strategies to enhance reach and engagement with HCPs, including social media, webinars, and content marketing.

5. Feedback Loop: Establish a system for continuous feedback from both the sales team and HCPs to iteratively improve marketing initiatives and product offerings.

6. Training and Development: Provide ongoing training sessions for the sales team to ensure they are well-versed in the latest product offerings and market trends.

7. Monitor Trends: Stay updated on industry trends and shifts in the healthcare landscape to anticipate changes that may influence marketing strategies.

Join us in this exciting opportunity to make a significant impact in the healthcare industry, driving engagement with HCPs and optimizing our multi-channel sales efforts!