Company: AssistRx

Location: Orlando, FL

Expected salary:

Job date: Wed, 20 Aug 2025 22:29:27 GMT

Job description:

Job Description

Position Title: HCP Engagement Manager

Location: [City, State]

Job Overview:
We are seeking an experienced HCP Engagement Manager to join our dynamic marketing team. This role will focus on collaborating with marketing and product teams to inform campaigns and roadmaps based on valuable field feedback. The ideal candidate will have a background in HCP-facing sales or experience with HCP-facing platforms, as well as a strong understanding of multi-channel sales efforts, including digital strategies.

Key Responsibilities:

• Collaborate with marketing and product teams to translate field insights into actionable marketing strategies.
• Develop and implement HCP-targeted campaigns, utilizing a multi-channel approach (digital, in-person, etc.) to maximize engagement and effectiveness.
• Analyze feedback from HCPs and sales teams to continuously refine marketing strategies and product roadmaps.
• Manage relationships with healthcare professionals to ensure alignment and address their needs effectively.
• Monitor and report on campaign performance, using metrics to guide future initiatives.
• Stay updated on industry trends and competitive landscape to inform marketing strategies.

Best Practices

1. Foster Cross-Functional Collaboration:

   • Regularly schedule meetings with marketing and product teams to share insights and align on goals. Use collaborative tools to facilitate ongoing communication.

2. Gather and Analyze Feedback:

   • Implement structured processes to capture field feedback from HCPs, whether through surveys, interviews, or sales debriefs. Analyze this information systematically to identify trends.

3. Leverage Multi-Channel Approaches:

   • Utilize a variety of channels (digital marketing, email campaigns, webinars) to engage HCPs. Test different approaches to determine the most effective methods for reaching your audience.

4. Data-Driven Decision Making:

   • Use analytics tools to track campaign performance and gather insights, making adjustments as necessary based on real-time data.

5. Continuous Education:

   • Stay informed about industry advancements and best practices in HCP engagement to enhance your strategies and ensure your campaigns remain relevant.

6. Build Strong Relationships:

   • Invest time in nurturing relationships with key HCPs and stakeholders to foster trust and collaboration. Personalize communication to cater to their preferences.

7. Feedback Loop:

   • Establish a continuous feedback loop between field teams and marketing to ensure ongoing improvements and alignment.

By following these practices, you will effectively use field feedback to shape impactful marketing campaigns and drive success in HCP engagement initiatives.