Company: Popcorn Potential

Location: Toronto, ON

Expected salary:

Job date: Fri, 23 May 2025 22:11:07 GMT

Job description: Amplify our purpose-led brand · Shape engaging narratives · Drive measurable growth
About Popcorn Potential
Popcorn Potential is a modern, purpose-led leadership and coaching consultancy that empowers professionals to build careers they truly love. We celebrate global citizens, expats, and forward-thinking individuals who bring bold ideas and diverse experiences to the table. As we grow our digital footprint across North America, we’re seeking accomplished Marketing and Brand Strategists to help amplify our message, expand our reach, and transform insight into meaningful impact.
What You’ll Do
Brand Strategy & Positioning – Refine value propositions and craft an integrated brand story that resonates across web, social, and events.Digital & Social Media Marketing – Plan, execute, and optimise multi-channel campaigns (LinkedIn, Instagram, YouTube, paid social, SEO/SEM) to grow qualified leads and community engagement.Content Leadership – Own the editorial calendar, oversee thought-leadership assets (articles, video, podcasts), and interact with a network of writers, designers, and freelancers.Growth & Performance Analytics – Track KPIs, leverage marketing-automation and CRM data, and translate insights into actionable recommendations.Launch & Campaign Management – Orchestrate recruitment launches, participate in webinars, and virtual in person global events that convert audience interest into purpose led leverage.Stakeholder Collaboration – Partner with our global community to ensure brand consistency and a seamless client journey.What You Bring
5+ years in marketing management, brand strategy, or digital growth roles, preferably supporting success education and personal growth brands and or products.Proven success scaling social-first campaigns, building funnels, and optimising paid/organic channels.Hands-on expertise with MarTech stacks (e.g., HubSpot, Google Analytics, Meta Ads, LinkedIn Campaign Manager, Canva/Adobe, AI-powered content tools).Data-driven mindset and the ability to translate analytics into persuasive storytelling.Confident communicator who can coach executives on brand voice and thought leadership.Passion for continuous learning and human-centred growth (leadership, and growth mindset)Why Join Us
Remote-First Flexibility – Work anywhere.Purpose-Driven Mission – Market programs that genuinely transform careers and lives.Performance-Based Income – Uncapped earning potential based on leadership, results and impact.Autonomy & Influence – Own the marketing roadmap and see your strategies come to life quickly.Continuous Growth – Access executive coaching, leadership retreats, and a peer community invested in your success.Ready to Elevate a Purpose-Led Brand? Click “Apply”
Note: Applicants must be legally entitled to work in North America. This is for senior-level professionals and is not suitable for students or recent graduates.

Summary of Popcorn Potential Job Opportunity

Popcorn Potential is a purpose-led leadership and coaching consultancy focused on helping professionals build fulfilling careers. The organization is expanding its digital presence in North America and is looking for experienced Marketing and Brand Strategists to enhance its brand and drive growth.

Key Responsibilities:

• Brand Strategy & Positioning: Develop and refine value propositions and a cohesive brand narrative across various platforms.
• Digital Marketing: Execute multi-channel campaigns on platforms like LinkedIn and Instagram to increase qualified leads and engagement.
• Content Leadership: Manage the editorial calendar and oversee thought-leadership content.
• Analytics: Monitor KPIs, use marketing automation and CRM data to derive actionable insights.
• Campaign Management: Coordinate recruitment launches and events to engage audiences.
• Collaboration: Work with global stakeholders to maintain brand consistency.

Qualifications:

• 5+ years in marketing management, particularly in education or personal growth sectors.
• Proven success in social-first campaigns and marketing funnels.
• Proficiency in various marketing technologies (e.g., HubSpot, Google Analytics).
• Strong analytical skills with a knack for storytelling.
• Excellent communication skills, particularly in coaching executives on brand voice.

Benefits:

• Remote work flexibility.
• Opportunity to be part of a purpose-driven mission.
• Performance-based income without caps.
• Autonomy in strategy implementation.
• Opportunities for continuous personal and professional growth.

Application Note: This position is targeted at senior-level professionals with legal permission to work in North America. It is not suitable for students or recent graduates.