Company: Telus

Location: Toronto, ON

Expected salary: $83000 – 125000 per year

Job date: Thu, 05 Dec 2024 06:59:18 GMT

Job description: DescriptionJoin our teamAt Public Mobile, we’re on a mission to deliver a best in class digital native wireless service. Our team spends our days developing and leading exceptional full-funnel campaigns that deliver on business and communication objectives across the Public Mobile portfolio. In this exciting role, the Sr. Marketing Communications Manager will be responsible for developing strategies that drive efficient customer acquisition. The successful candidate is a strategic thinker with a passion for growth marketing, and is capable of managing multiple projects with competing priorities.Here’s the impact you’ll make and what we’ll accomplish together

• Lead the brand’s digital marketing & paid media strategy and execution; working with internal and external stakeholders, to grow lower funnel objectives (qualified leads, online sales)
• Consult with stakeholders on end-to-end conversion journey, minimizing fallout and ensuring a seamless digital customer experience
• Manage and lead performance and SEM campaigns, including reporting with agency partners to deliver regular campaign updates on performance, learnings and optimization recommendations to leadership
• Lead strategic digital projects, including tracking implementation, Google Analytics and evolution of measurement/attribution/reporting
• Consistently look inside and outside of the industry for ideas, innovation, and inspiration that empowers you to think bigger and bolder as we work to make Public Mobile a more recognized brand

You’re a missing piece of the puzzle

• Outstanding ability to use analytics to distill insights from data and make thoughtful, strategic recommendations
• Excellent interpersonal skills; ability to work with diverse groups and cross-functional partners to achieve the best business outcomes
• Curiosity to dig into insights to better understand our customers and how to connect with them
• Ownership mentality, willingness to “roll up your sleeves” and step outside your sandbox when required, coupled with a positive attitude and a strong bias for action
• Ability to thrive in an ambiguous environment, operate independently, and collaborate with a broad cross-functional team

Qualifications

• Undergraduate degree in marketing or a related field
• 5+ years of experience in digital marketing
• Experience in brand marketing with expertise in digital
• Strong working knowledge of SA360, DV360, Meta, Google Analytics and Adobe Omniture platforms
• Excellent grasp of SEM strategy and management, website metrics, ecommerce, social media
• Strong analytical, critical thinking and organization skills
• Action and results oriented personality with strong business acumen
• French is considered an asset

Salary Range: $83,000-$125,000Performance Bonus or Sales Incentive Plan: 15%Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. In addition, TELUS offers rewarding benefits, which may vary per job function, such as:

• Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
• Flexibility to work in-office, virtually or a combination of both, based on the role’s requirements
• Generous company matched pension and share purchase programs
• Opportunity to give back to communities in which we work, live and serve
• Career growth and learning & development opportunities to develop your skills
• And much more …

A bit about usWe’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.Sales and MarketingHelp us, help our customers make a real connectionWe are honoured to be recognized$14.7 billion
TELUS’s annual revenue$4.8 billion
The brand value that TELUS brings12
Consecutive years our annual dividend payment has increasedAccessibilityTELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.We offer accommodation for applicants with disabilities, as required, during the recruitment process.

Public Mobile is looking for a Sr. Marketing Communications Manager to lead digital marketing and paid media strategy. The successful candidate will be responsible for driving efficient customer acquisition through digital campaigns. The role involves working with internal and external stakeholders, managing performance and SEM campaigns, and leading strategic digital projects. Qualifications include a degree in marketing, 5+ years of digital marketing experience, and expertise in brand marketing and digital platforms. The role offers a salary range of $83,000-$125,000 with performance bonuses and benefits. TELUS, the parent company, promotes a people-focused, customer-first, purpose-driven culture with opportunities for career growth and development. They are committed to diversity, equitable access to employment opportunities, and offer accommodations for applicants with disabilities during the recruitment process.