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Senior Marketing Manager – Digital Data/Ad Tech, Major Bank

Job title: Senior Marketing Manager – Digital Data/Ad Tech, Major Bank


Job description: One of our major banking clients is looking for a Senior Marketing Manager – Digital Data/Ad Tech, Major Bank
Length: Permanent
Location: Toronto, ON

“The start date of this job is flexible and in order to find the best candidate the job may remain open much longer than the date mentioned on this posting… or you may be asked to start sooner than the expected start date if you are able to do so !”

Please read the job description below. If this interests you, please send a MS-Word version copy of your resume (ASAP) along with a telephone contact number: E-mail to

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The recruiter in charge of this role is Leonard

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Job description:
Consults on marketing solutions delivered across Bank’s digital properties that meet the goals and objectives of the assigned portfolio and deliver the intended customer experience. Leverages analytics to identify high-impact opportunities to improve customer engagement, conversion rates, customer retention and revenue as well as optimize the user experience across multiple technologies and properties such as web, mobile, and tablet applications. Works with a variety of stakeholders and initiatives to design, implement and measure performance of campaigns and programs. Ensures consistent application of Bank’s brand and design system standards.
Fosters a culture aligned to Bank purpose, values and strategy and role models Bank values and behaviours in all that they do.
Ensures alignment between values and behaviour that fosters diversity and inclusion.
Regularly connects work to Bank’s purpose, sets inspirational goals, defines clear expected outcomes, and ensures clear accountability for follow through.
Builds interdependent teams that collaborate across functional and operating groups to create the highest value for all stakeholders.
Attracts, retains, and enables the career development of top talent.
Improves team performance, recognizes and rewards performance, coaches employees, supports their development, and manages poor performance.
Acts as a trusted advisor to assigned business/group.
Influences and negotiates to achieve business objectives.
Recommends and implements solutions based on analysis of issues and implications for the business.
Identifies emerging issues and trends to inform decision-making.
Supports the execution of strategic initiatives in collaboration with internal and external stakeholders.
Assists in the development of strategic plans.
Leads/participates in the design, implementation and management of new digital marketing campaign and program solutions.
Ensures alignment between stakeholders.
Conducts various pre-implementation and post-implementation analyses to estimate/measure campaign/program impact e.g., revenue increase, cost reduction, corporate brand image favourability.
Breaks down strategic problems, and analyses data and information to provide insights and recommendations.
Identifies optimization opportunities through the interpretation of customer insights and campaign/program performance measurement.
Builds change management plans of varying scope and type; leads or participates in a variety of change management activities including readiness assessments, planning, stakeholder management, execution, evaluation and sustainment of initiatives.
Leads the design, development, and implementation of digital marketing.
Automates validation tests to improve quality and efficiency of the validation process.
Validates and tests models used in marketing measurement and reporting to assess/address performance and compliance.
Leads/participates in the design, implementation and management of core business/group processes.
Monitors and tracks campaign/program performance, user acceptance testing, and addresses any issues.
Integrates information from multiple sources to enable more efficient processes, enhanced analysis and/or streamlined reporting.
Develops solutions and makes recommendations based on an understanding of the business strategy and stakeholder needs.
Provides advice and guidance to assigned business/group on implementation of solutions; may include campaign planning, content and creative development, monitoring/optimization and campaign reporting.
Supports the execution of strategic initiatives in collaboration with internal and external stakeholders.
Builds effective relationships with internal/external stakeholders.
Collaborates with product, marketing, agency teams and channels teams to deliver on business objectives.
Gathers and formats data into regular and ad-hoc reports, and dashboards.
Analyzes data and information to provide customer behavior and campaign related insights and recommendations.
Executes routine tasks such as service requests, transactions, queries, etc. within relevant service level agreements.
Monitors compliance with policy, brand standards and design system standards, escalates as required.
Coordinates and executes campaign and program activities; makes changes to resolve issues.
Monitors and tracks campaign performance and addresses any issues.
Documents and maintain operational procedures and processes relating to digital marketing methodologies and campaigns.
Focus is primarily on business/group within Bank; may have broader, enterprise-wide focus.
Provides specialized consulting, analytical and technical support.
Exercises judgment to identify, diagnose, and solve problems within given rules.
Works independently and regularly handles non-routine situations.
Broader work or accountabilities may be assigned as needed.
Typically between 5 – 7 years of relevant experience and post-secondary degree in related field of study or an equivalent combination of education and experience.
Post-secondary degree in business, marketing or communications related discipline.
Knowledge and experience in financial services.
Deep knowledge and technical proficiency gained through extensive education and business experience.
Verbal & written communication skills – In-depth.
Collaboration & team skills – In-depth.
Analytical and problem solving skills – In-depth.
Influence skills – In-depth.
Data driven decision making – In-depth.

Key technical skills required:
Extensive Ad Tech experience with Google Cloud, GMP (GA360, SA360, Google Ads, DV360, CM360), and Facebook Business Manager – please note, ad tech experience is referring to technical integrations of these platforms, not using them to run campaigns
Hands on experience working with log level data from Google Analytics 360, Google Campaign Manager, or Google Ads Datahub
Advanced SQL and python skills
Working knowledge of Python for model development and technical implementation

Please note that this is the most up to date version of job description available at this time – During Client Interview you will receive additional information – variance may apply !

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We thank all applicants for their interest. Only those who meet the qualifications will be contacted through telephone/email. You are encouraged to register with us in our database to be considered for future positions available.

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Expected salary:

Location: Toronto, ON

Job date: Thu, 29 Jul 2021 03:47:42 GMT

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