Company: Parent Organization

Location: Toronto, ON

Expected salary:

Job date: Wed, 26 Feb 2025 23:42:07 GMT

Job description: We are seeking a seasoned “Senior Marketing Specialist” to drive critical business initiatives, lead high-stakes projects, and mentor teams toward achieving impactful outcomes. The ideal candidate will possess a strong technical background in cloud systems and web services, combined with demonstrated leadership in delivering complex, scalable solutions.Responsibilities:Support a select number of strategic partner marketing relationships and support marketing programs to deliver measurable impact aligned with our business goals and joint partnership objectives
Drive results against negotiated terms (give/gets) across co-marketing partnership agreements and manage relationships to maximize engagement and ensure commitment
Understand the target audience’s needs, preferences, behaviors, and demographics to inform campaigns that resonate, are relevant, impactful, and engaging.
Develop campaign creative concepts-e.g., theme, look & feel-from ideation through to completion via agency.
Deliver campaigns, assets, and playbook(s) to customer-facing teams to execute.
Work collaboratively with your peers in cross-functional teams; Audience Marketing, Field Marketing, Digital, Marketing Operations Technology, Field Engagement and Strategic Partnerships to align campaign delivery.
Achieve agreed-upon return on marketing investment success metrics (ROMI)
Lead iterative improvements and analyze the data and feedback to refine and optimize the campaign strategy.Minimum Qualifications:
BA/BS degree in marketing, communications, or business administration
8+ years of experience developing global marketing campaigns for a large company
Proven success influencing large, global, cross-functional teams from planning to execution
Proficiency with marketing campaign tools (Draftr, Marketo, CMT (Campaign Management Tool), Allocadia) and data analytics software will be beneficial
Excellent written and oral communication skills are required to build customer-facing campaigns, assets, creative briefs, and campaign strategy presentations
Excellent PowerPoint skills and comfortable presenting to executive audiences.
Adept at collaborating within a highly matrixed environment.
You are experienced in nurturing business relationships and sustaining partnerships.
You can have hard conversations to drive prioritization for better outcomes.

The company is looking for a Senior Marketing Specialist with experience in cloud systems and web services to drive business initiatives, lead projects, and mentor teams. Responsibilities include managing partner marketing relationships, developing campaigns, optimizing strategies, and analyzing data. The ideal candidate should have a BA/BS degree in marketing, 8+ years of experience in global marketing campaigns, proficiency in marketing tools, and excellent communication skills. Collaboration with cross-functional teams and the ability to influence large teams are also important qualifications for this role.