Company: Randstad

Location: Toronto, ON

Expected salary: $53.99 per hour

Job date: Fri, 07 Mar 2025 07:37:06 GMT

Job description: We are actively seeking a Marketing Data Analyst to join our banking client’s team for a 12-month contract. This is a hybrid role which requires the talent onsite at our client’s office in Toronto 2 days per week.Reporting to the Practice Chapter Lead of Optimizations & Personalization, the Senior Optimization Analyst (Marketing Data Analyst) will play a key role in understanding online customer behavior, identifying digital needs and goals, and measuring customer success.The successful candidate will be responsible for planning, prioritizing, and executing optimization initiatives across public websites and conversion funnels. This includes A/B testing (Standard & Premium), multivariate testing, segmentation, and targeted testing programs. The Senior Optimization Analyst will ensure these initiatives deliver measurable value and enhance the client experience across all digital touchpoints, including public sites, conversion funnels, self-service platforms, and mobile properties.Advantages

• Play a critical role in driving business outcomes for our client.
• Directly influence customer experience and business outcomes.
• This role offers visibility to senior leaders in our client’s organization.
• Work from the comfort of your home office 3 days per week.

Responsibilities

• Design and implement A/B (Standard & Premium), multivariate tests, and segmentation strategies, including test plan creation, execution, results analysis, key insights, and recommendations.
• Analyze and report on key performance metrics, identifying trends, pain points, and opportunities to improve online sales, site performance, and user experience.
• Collaborate with stakeholders to define and manage KPIs, website metrics, and reporting requirements.
• Contribute to the strategic development of the optimization testing roadmap.
• Advocate for the value of digital insights and optimization initiatives with partners and key stakeholders.
• Identify revenue-generating and cost-reduction opportunities through in-depth data analysis.
• Provide actionable recommendations to improve customer experience and increase ROI.
• Create presentations that clearly communicate analysis, insights, and recommendations to senior management.
• Establish and enforce optimization standards and best practices.
• Stay current with industry trends and innovations to drive new optimization initiatives.

Qualifications

• Bachelor’s degree in business, statistics, or an analytically-based discipline, or equivalent experience.
• Minimum 3 years of experience in digital analytics and optimization.
• Proficiency in web analytics tools such as Adobe Analytics, Google Analytics, and Salesforce Marketing Cloud Platform.
• Experience with web optimization tools like Adobe Target, Maxymiser, or Google Optimize.
• Advanced skills in Microsoft Office Suite for creating reports, presentations, and data analysis.
• Strong understanding of segmentation, behavioral targeting, and digital customer experience.
• Excellent analytical, organizational, and conceptual thinking skills.
• High attention to detail with the ability to produce accurate, high-quality deliverables under tight deadlines.
• Ability to work independently and collaboratively in a team environment.
• Proven ability to manage multiple tasks and prioritize competing requests in a fast-paced environment.
• Exceptional verbal and written communication skills, with experience delivering presentations and reports to senior management.

Summary
The Senior Optimization Analyst will play a critical role in driving business outcomes through data-driven insights and testing initiatives. The ideal candidate will be a collaborative, detail-oriented individual with a passion for improving the digital customer experience through continuous optimization and innovation. If this is you, please apply today!Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada’s workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.

The role of Senior Optimization Analyst (Marketing Data Analyst) at a banking client in Toronto involves understanding online customer behavior, identifying digital needs and goals, and measuring customer success. The candidate will be responsible for planning, prioritizing, and executing optimization initiatives across public websites and conversion funnels. Responsibilities include designing and implementing A/B testing, analyzing key performance metrics, collaborating with stakeholders, and providing actionable recommendations. Qualifications include a bachelor’s degree in business or a related field, at least 3 years of experience in digital analytics, proficiency in web analytics tools, and excellent analytical and communication skills. The ideal candidate will be collaborative, detail-oriented, and passionate about improving the digital customer experience through continuous optimization and innovation. The position offers visibility to senior leaders, the opportunity to work from home part-time, and the chance to drive business outcomes through data-driven insights and testing initiatives. Randstad Canada is committed to fostering diversity, equity, and inclusion in the workplace and supports candidates with accessibility and accommodation needs throughout the employment lifecycle.