Job title: Senior Performance Media Account Manager – Programmatic

Company: Brainlabs Digital

Job description: Senior Performance Media Account Manager – Programmatic

Classification: Full-time
Estimated Start: September 2021
Location: Toronto, Ontario, Canada
Work Authorization: This role is open to Ontario Citizens/Permanent Residents.

What’s the role

We’re looking for a Senior Performance Media Account Manager to join our growing Performance Media Practice! This role calls for a digital media subject matter expert who is passionate about using data and creativity to develop advanced channel programs that drive client business performance. In this role, you will be responsible for working in partnership with clients to shape their digital campaign strategies and manage all aspects of the campaign and account lifecycles.

Our team will want to hear about your experience developing data-informed tactical plans and your approach to audience strategy. We’ll also want you to tell us about how you have used experimentation and tracking techniques to deliver on a business outcome.

Tell me about the company

Brainlabs is an experimentation-led agency famed for its world-class company culture. We seek to create an environment where everyone is excited to come to work and contribute to our two-fold mission:

• to change the future of digital advertising
• to build the best company to work for

For more info, why not take a look at our and our , which sets out our aim to be remarkable in diversity and inclusion, team spirit, client work, career progression, and fun.

Give me a breakdown of what a Senior Performance Media Account Manager at Brainlabs does:

⦁ Serve as the primary point of contact and relationship manager on your assigned accounts
⦁ Work with business stakeholders to understand campaign media and audience objectives and solve for their needs
⦁ Propose and provide rationale (backed by data and research) for audience, format, creative and measurement tactics that align with the campaign brief
⦁ Lead the development of comprehensive tactical plans and work in partnership with Campaign Managers to forecast budgets and factor historical learnings into the planning process
⦁ Further develop your subject matter expertise by staying current on industry and platform capabilities and apply your growing knowledge to drive diversification of platform and feature usage across your client base
⦁ Assist with the implementation of campaigns and validation of their configurations
⦁ Educate clients on industry trends and evolving platform capabilities and how they can be applied to evolve the maturity of their digital programs
⦁ Partner with our sales team on proposal responses, technical demos and quarterly business reviews
⦁ Align client needs with our solutions to help them achieve their goals and uncover opportunities to drive long-term value
⦁ Troubleshoot issues related to data accuracy, creative approvals or technical anomalies
⦁ Produce insights, reports and commentary for clients to continuously deliver improvements in KPIs
⦁ Work across various verticals, from B2B and lead gen to retail and ecommerce – you could be managing spend for high-growth independent businesses or large global enterprise clients
⦁ Collaborate, support, and work closely with other MediaNet business units to ensure efficient workflow and realize cross-functional opportunities and enhancements.
⦁ Implement process improvements and create tooling to automate and improve the efficiency of day-to-day tasks
⦁ Maintain a high degree of technical proficiency and knowledge across the platforms and toolsets within which you will be working

What talents and experience would suit this role?

⦁ Hands on experience working with Google Marketing technologies, Google Analytics and related platforms (Google Ads, YouTube, Display & Video 360)
⦁ Experience with A/B and/or Multivariate testing concepts
⦁ Experience developing audience and tactical plans
⦁ Proficiency in Excel
⦁ Excellent diagnostic and troubleshooting skills
⦁ Excellent presentation-crafting and storytelling skills
⦁ A high degree of accuracy, vigilance and attention to detail
⦁ Proven ability and appetite to learn new technologies quickly
⦁ High professional standards and a commitment to service and operational excellence
⦁ Strong project management skills
⦁ Familiarity with project task management and ticketing systems
⦁ Strong analytical, data interpretation and research skills
⦁ Strong organizational and time-management skills
⦁ 5-7 years of experience in a similar role
⦁ Excellent oral and written communication skills
⦁ Proactive and creative problem solver with the ability to multitask and manage tight deadlines
⦁ Bachelor’s Degree in Marketing, Business Administration or a related field
⦁ Preferred: DV360, CM, SA360 or Google Ads certification
⦁ Preferred: PMP training or other project management certification
⦁ Preferred: French language skills
⦁ Preferred: Intermediate knowledge of VBA/Excel Macros

Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities. More specifically, our equal opportunities and diversity monitoring data indicates that we under-represent BIPOC ethnic groups, so we actively encourage applications from BIPOC candidates.

Thank you for your interest in Brainlabs! We look forward to getting to know you

When you apply to work at Brainlabs, we may use your application data to make employment decisions, but your data will not be distributed or used elsewhere unless you are hired as an employee. All applications ask for your consent to allow us to process your personal data. However, you have the right to withdraw your information at any point by reaching out to careers.us@brainlabsdigital.com.

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Expected salary:

Location: Toronto, ON

Job date: Sun, 22 Aug 2021 00:12:21 GMT

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