Company: Royal Bank of Canada

Location: Toronto, ON

Expected salary:

Job date: Thu, 10 Jul 2025 03:45:05 GMT

Job description: Job SummaryJob DescriptionSenior Next Best Action Product ManagerWhat is Next Best Action (NBA)?Next Best Action is a powerhouse team of strategic and analytical individuals driving RBC’s Personal Banking vision to become a global leader in client experience by delivering hyper personalized interactions and seamless client orchestration.What is the opportunity?We are hiring a Senior NBA Product Manager role. In this role you will report to the Director, NBA Product Owner and will play an integral role in advancing and driving NBA’s vision of delivering hyper personalization for RBC clients. This role has multiple positions available and will align to either a Strategy Function or a Design Analytics function.Strategy Lead: This individual will play a leadership role within an agile pod working with lines of business, as well as internal and external partners, to ensure NBA is driving intended outcomes for both the line of business and NBA.Design Analytics Lead: This individual will lead the translation of strategy into execution within an agile pod. They will lead the design of new NBA actions by analyzing data and helping to ensure actions are designed with business objectives top of mind, while also emphasizing accurate client targeting and reusability.What will you do?Partner with Director, NBA Product Owner and functional partners to develop and execute on strategies that support our ambitionBuild strong relationships within agile pods (e.g. within NBA, LOBs, Marketing, Digital Marketing, Value Office, Digital Messaging) to collaborate and bring together expertise required to execute on strategyWhat do you need to succeed?Must Have for Both Strategy and Design Functions:Strong financial acumen and ability to create/interpret business casesComfort with tackling complex problemsStrong verbal and non-verbal communication skills4+ years’ experience in financial services, marketing, strategy or analyticsStrong stakeholder management skillsMust Have for Strategy Function:Demonstrated ability to grasp new concepts quickly with exceptional partnership, impact and influence across multiple cross-functional stakeholdersDemonstrated strategic, innovative thinker who has high comfort with ambiguity and is proactive in identifying opportunities and driving work forwardExperience in financial services and knowledge of Personal banking productsMust Have Design Analytics Function:Demonstrated ability to analyze data and provide data-informed recommendations to drive impactFamiliarity with SAS or similar programming languageNice to Have:Passion for Data and AIExperience with agile ways of workingKnowledge of campaign design and execution cycleKnowledge of AI driven marketing campaigns and orchestration modelsWhat’s in it for you?We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.Ability to make a difference and lasting impactWork in a dynamic, collaborative, progressive, and high-performing teamOpportunities to do challenging workJob SkillsAdditional Job DetailsAddress: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOCity: TORONTOCountry: CanadaWork hours/week: 37.5Employment Type: Full timePlatform: PERSONAL & COMMERCIAL BANKINGJob Type: RegularPay Type: SalariedPosted Date: 2025-07-08Application Deadline: 2025-07-23Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date aboveInclusion and Equal Opportunity EmploymentAt RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.Join our Talent CommunityStay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at .

Job Summary: Senior Next Best Action (NBA) Product Manager at RBC

Role Overview:
RBC is seeking a Senior NBA Product Manager to support its vision of enhancing client experiences through hyper-personalization. The role reports to the Director of NBA Product Owner and offers positions in either Strategy or Design Analytics functions.

Key Responsibilities:

• Collaborate with the Director and functional partners to develop and implement strategies.
• Build strong relationships within agile teams across various departments, including Marketing and Digital Marketing.

Qualifications:

• Essential Skills:

  • Strong financial acumen.
  • Capability to tackle complex problems.
  • Excellent communication and stakeholder management skills.
  • 4+ years’ experience in financial services, marketing, strategy, or analytics.

• Strategy Function:

  • Ability to quickly grasp new concepts and collaborate effectively.
  • Innovative thinking with experience in personal banking products.

• Design Analytics Function:

  • Data analysis skills for data-informed decision-making.
  • Familiarity with programming languages like SAS.

Nice to Haves:

• Interest in Data and AI, agile working practices, and knowledge of marketing campaign design.

Benefits:

• Opportunity to impact clients and communities.
• Work in a collaborative, high-performing team environment.

Location: Toronto, Canada
Employment Type: Full-time, salaried
Application Deadline: July 23, 2025

Inclusivity: RBC promotes a diverse and inclusive workplace, aiming to support all employees in their professional growth.

For those interested, sign up for RBC’s Talent Community to stay updated on job opportunities and career events.