Company: The Walt Disney Company

Location: Orlando, FL

Expected salary:

Job date: Thu, 25 Sep 2025 00:41:52 GMT

Job description:

Job Title: Marketing Strategy and Analytics Manager

Job Description:

We are seeking a dynamic Marketing Strategy and Analytics Manager who will leverage a hypothesis-driven and test measurement approach to drive marketing initiatives and decision-making. In this role, you will stay attuned to the latest marketing technology trends and innovations, ensuring that our strategies remain cutting-edge and effective.

Responsibilities:

• Develop and implement marketing strategies based on data-driven hypotheses and analysis.
• Conduct experiments and tests to measure the impact of various marketing tactics and optimize for better performance.
• Collaborate closely with cross-functional teams, including data analytics, creative, pricing, revenue management, sales, and operations, to align marketing strategies with overall business objectives.
• Analyze market trends and consumer behavior to inform strategic decisions and drive customer engagement.
• Lead the definition and management of project scopes and expectations, ensuring clarity and alignment among stakeholders.
• Monitor and report on the effectiveness of marketing campaigns, providing actionable insights for continuous improvement.
• Stay informed about emerging marketing technologies and trends, integrating them into our strategies as appropriate.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field; advanced degree preferred.
• Proven experience in marketing strategy, analytics, or a related discipline.
• Strong analytical skills with a focus on data interpretation and application.
• Excellent communication and leadership skills, with the ability to influence cross-functional teams.
• Familiarity with digital marketing tools and technologies.

If you are passionate about leveraging data to drive marketing success and thrive in a fast-paced environment, we invite you to apply and become an integral part of our team.