Job title: Senior Programmatic Campaign Manager

Company: Brainlabs Digital

Job description: Senior Programmatic Campaign Manager

Classification: Full-time
Estimated Start: September 2021
Location: Toronto, Ontario, Canada
Work Authorization: This role is open to Ontario Citizens/Permanent Residents.

What’s the role

We are looking for a Senior Programmatic Campaign Manager to join our growing Performance Media Practice. This role calls for a digital media subject matter expert who is passionate about using data and creativity to drive client business performance. In this role you will be responsible for managing and reporting on complex programmatic campaigns delivered across a multitude of channels (display, video, audio) with a laser focus on efficiency and results.

Our team will want to hear about your experience with advanced audience strategies and your approach to quality control. We’ll also want you to tell us about how you have used experimentation and performance discovery to deliver on a business outcome.

Tell me about the company

Brainlabs is an experimentation-led agency famed for its world-class company culture. We seek to create an environment where everyone is excited to come to work and contribute to our two-fold mission:

• to change the future of digital advertising
• to build the best company to work for

For more info, why not take a look at our and our , which sets out our aim to be remarkable in diversity and inclusion, team spirit, client work, career progression, and fun.

Give me a breakdown of what a Senior Programmatic Campaign Manager at Brainlabs does:

⦁ Work with business stakeholders to understand campaign media and business objectives and solve for their needs
⦁ Propose and provide rationale for audience, format, bidding and measurement tactics that align with the channel plan
⦁ Conduct forecasting exercises to inform budget recommendations
⦁ Configure accounts, campaigns and campaign settings to deliver optimally towards the planned goal
⦁ Manage campaign spending to pace within target budgets
⦁ Use performance and attribution data to inform optimizations
⦁ Perform rigorous output quality control (reports, post analyses, campaign configurations, setting alterations)
⦁ Implement and manage campaigns with a clear testing framework informed by actionable analysis
⦁ Troubleshoot issues related to data accuracy, creative approvals or technical anomalies
⦁ Produce insights, reports and commentary for clients to continuously deliver improvements in KPIs
⦁ Understand the programmatic landscape by staying current on industry and platform capabilities and apply your growing knowledge to drive diversification of platform usage across your client base
⦁ Work across various verticals, from B2B and lead gen to retail and ecommerce – you could be managing spend for high-growth independent businesses or large global enterprise clients
⦁ Collaborate, support, and work closely with other MediaNet business units to ensure efficient workflow, and realize cross-functional opportunities and enhancements.
⦁ Implement process improvements and create tooling to automate and improve the efficiency of day-to-day tasks
⦁ Maintain a high degree of technical proficiency and knowledge across the platforms and toolsets within which you will be working

What talents and experience would suit this role?

⦁ Hands on experience working with Google Marketing technologies, Google Analytics and related platforms (Google Ads, YouTube, Display & Video 360)
⦁ Experience with A/B and/or Multivariate testing concepts
⦁ Proficiency in Excel and the ability to organize and consolidate multiple data sources for analysis
⦁ Excellent diagnostic and troubleshooting skills
⦁ A high degree of accuracy, vigilance and attention to detail
⦁ Proven ability and appetite to learn new technologies quickly
⦁ Excellent presentation-crafting and storytelling skills
⦁ Experience with reporting & data visualization tools, particularly PowerBI and Data Studio
⦁ Strong analytical, data interpretation and research skills
⦁ Strong organizational and time-management skills
⦁ 5-7 years of similar work experience
⦁ Excellent oral and written communication skills
⦁ Proactive and creative problem solver with the ability to multitask and manage tight deadlines
⦁ Bachelor’s Degree in Marketing, Business Administration, Statistics, or a related field.
⦁ High professional standards and a commitment to service and operational excellence
⦁ Preferred: DV360, CM, SA360 or Google Ads certification
⦁ Preferred: Intermediate to advanced knowledge of VBA/Excel Macros
⦁ Preferred: Familiarity with SQL

Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities. More specifically, our equal opportunities and diversity monitoring data indicates that we under-represent BIPOC ethnic groups, so we actively encourage applications from BIPOC candidates.

Thank you for your interest in Brainlabs! We look forward to getting to know you!

When you apply to work at Brainlabs, we may use your application data to make employment decisions, but your data will not be distributed or used elsewhere unless you are hired as an employee. All applications ask for your consent to allow us to process your personal data. However, you have the right to withdraw your information at any point by reaching out to careers.us@brainlabsdigital.com.

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Expected salary:

Location: Toronto, ON

Job date: Sat, 14 Aug 2021 23:55:03 GMT

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