Job title: Senior Project Manager, Digital Growth Marketing

Company: CSA Group

Job description: Employment Status: Regular

Time Type: Full time

BUILDING A WORLD CLASS TEAM STARTS WITH YOU

At the heart of CSA Group is a vision: making the world a better, safer, more sustainable place. It’s been part of our mission for nearly one hundred years: from the first engineering standard for railway bridges developed in 1919, to more than 3,500 standards, codes & related products today.

Headquartered in Canada, with a global footprint of more than 30 labs and offices across Europe, Asia and North America, CSA Group tests, inspects and certifies a wide range of products – from every day househould items to leading edge technology-to meet exacting requirements for safety, performance and environmental impact.

Our employees take pride in making a difference in people’s lives through the work that we do. We’re looking for people like you to help make it happen.

Job Summary:

Responsibilities:

Platform Optimization (40%)

• Operational delivery owner for all projects and project-related deliverables within the Marketing team, including digital products and projects, content operations, technology integrations, and operational analytics
• Operational business owner for designated platforms, exercising independent decision-making in developing, evaluating and deploying digital tools and tactics.
• Ensures that digital platforms are utilized in accordance with corporate brand guidelines, legal and language requirements, as well as evolving and current industry best practices.
• With team, supports delivery of all campaigns within each platform and ensure ongoing integration with Salesforce, Pardot, and other CRM technologies.
• Collaborates with organizational stakeholders to understand requirements; proposes, develops and builds project plans that meet platform and divisional business objectives; evaluate results; and course corrects as required.
• Identifies, recommends and coordinates additional resources as required to deliver solutions; includes vendor sourcing, evaluation, recommendation and on-boarding. Evaluates proposals against business goals, cost and value. Provides first-line vendor management support as required.
• With Digital Growth Marketing Team, review, analyze and optimize all content provided by TIC/Standards/Corporate marketing teams to ensure feasibility and alignment within best practices.

Budget Management & Revenue Generation (20%)

• Responsible for budget management of up to $3M/year across platform licensing and maintenance, paid advertising, technology stack integrations, conversion optimized content development
• Establishes budget development plans and end-to-end delivery strategies for project lifecycle management
• Determine appropriate vendor spend budgets and monitor budget allocation throughout campaign and strategic lifecycle.
• Accountable for year over year incremental increases in project efficiency, technology utilization, vendor spend management
• Provides ongoing measurement of budget and performance metrics against targets, utilizing platform expertise to determine growth trajectories and data visualization.

Data Analysis (20%)

• Capture, analyze, and compile all metrics and measurements related to project management from sources including Kapost, Jira, Workday, native platform insights, Power BI, and other such tools.
• Determine ongoing experimentation strategies using growth hacking principles for iterative optimization (A/B/X testing) of project management processes, aligned to global business objectives for TIC/Standards/Corporate.
• Develop detailed metrics dashboards using available analytics tools for multiple stakeholders.
• With Digital Growth Marketing team, implement scalable solutions across multiple platforms and document incremental results using growth hacking and project management methodology.
• Communicate analytics findings, test results and implementation decisions with various stakeholders from within the CSA Group leadership team.

Digital Strategy (20%)

• Work with stakeholders across TIC/Standards/Corporate marketing functions to determine project, platform and technology strategies for each functional area and commercial unit.
• Within each platform, determine strategic objectives and execution plans for project delivery in areas including but not limited to pay per click programs, keyword / search engine optimization, conversion rate optimization, new customer acquisition, e-commerce revenue, accessibility, email marketing automation, social media execution, webinars, multi-variate testing, iterative optimization, U/X enhancements, etc.
• With leader, develop and enhance global marketing automation efforts utilizing waterfall and agile project management methodologies aimed towards CRM (Salesforce) integration ecosystems, digital delivery, content operations, and relationship management.
• Using available data, determine appropriate platform usage according to corporate and business objectives.
• Provides status reports and presentations to senior leaders related to project strategy and deliverables.
• Engages with external vendors to identify platform innovation and optimization according to digital industry best practices.
• Identify and execute ongoing certification and training within each owned platform.

Preferred Qualifications:

• University degree or college diploma in digital marketing, communications, information technology or related field.
• Minimum of 7 years of sound knowledge and experience in project management, digital marketing or digital product development, preferably B2B & account-based email marketing automation and CRM.
• 3-5 years of people management experience preferred, but not necessary.
• Proven ability to work collaboratively within a team and facilitate positive group morale.
• Familiarity with agile development, design thinking, user experience (UX), digital marketing programs and platforms.
• Ability to prioritize conflicting objectives, make decisions and solve problems with incomplete information.

Expected salary:

Location: Toronto, ON

Job date: Fri, 26 Aug 2022 22:25:39 GMT

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