Company: VML

Location: Toronto, ON

Expected salary:

Job date: Sat, 02 Nov 2024 23:11:29 GMT

Job description: Senior Strategist (Hudson Rouge)WHO IS HUDSON ROUGE?Hudson Rouge (a VML company) is a luxury boutique marketing and communications agency that works solely on luxury brands and is the exclusive agency of record for the Lincoln Automotive business across all channels. We combine brand strategy, media strategy, activation, digital, social, earned media, production and analytics to provide exquisitely crafted creativity. We are a small group of people spread across several offices – New York, Detroit, Shanghai, Toronto, and Mexico City – and we care for each other as much as we care for our clients. We are an agency that prides itself on doing the un-usual, and we also look for unusual talent: people who are excited about doing their best work and want to grow with us. We are an agency that prides itself on the highest levels of craft and concept,About the jobReporting in the CSO, the Senior Strategist will support the strategic charge for one of the most recognizable automotive brands in the world. This role requires a mix of creativity, analytical thinking, and market insight. You’ll collaborate with our talented creative, account, and data teams to ensure strategies are rooted in cultural relevance and consumer behavior. Your goal? Craft compelling strategies that drive innovation, differentiate the brand, and resonate across every touchpoint-from digital to experiential campaigns.What You’ll Do

• Brand Strategy: Lead the development of brand strategies that elevate the positioning of the client’s automotive brand.
• Campaign Development: Partner with creative teams to align messaging across integrated campaigns and ensure creative ideas ladder back to strategic objectives.
• Market & Consumer Insights: Analyze data, research trends, and extract insights to inform strategy and uncover new growth opportunities.
• Client Collaboration: Build strong partnerships with clients, serving as a trusted advisor to translate their business objectives into actionable strategies.
• Thought Leadership: Stay ahead of industry and cultural trends, bringing new perspectives to the table and contributing to the agency’s strategic vision.
• Performance Measurement: Develop KPIs, monitor campaign performance, and iterate on strategies to drive measurable business impact.

What We’re Looking For

• 5+ years of experience in brand strategy, communications planning, or related strategic roles (agency experience is a must).
• Automotive, luxury, or premium brand experience is highly desirable.
• A deep understanding of consumer behavior, cultural trends, and digital ecosystems.
• Proven ability to transform data and insights into compelling brand narratives.
• Strong collaboration and interpersonal skills with the ability to influence creative ideas and build client trust.
• Excellent presentation skills-you can tell a great story and back it up with logic and insight.
• Familiarity with CRM, digital platforms, and multi-channel campaigns.
• Someone who is research and data driven, with the ability to translate data and insights into simple, compelling recommendations and action to drive business results
• Regular and ongoing thought leadership related to competitive reviews and luxury trends
• Apply cohesive multi-channel key learnings in terms of what worked and didn’t, and make data driven recommendations on what to stop, start or continue

Hudson Rouge is a luxury boutique marketing agency that specializes in working with luxury brands, particularly the Lincoln Automotive business. They are looking for a Senior Strategist to develop brand strategies, collaborate with creative teams, analyze market and consumer insights, build client partnerships, and measure campaign performance. The ideal candidate will have experience in brand strategy and communications planning, preferably in the automotive, luxury, or premium brand space, and possess strong collaboration, presentation, and data analysis skills. They should also be able to translate data and insights into compelling narratives and have a deep understanding of consumer behavior and digital ecosystems. The Senior Strategist will play a key role in driving innovation, differentiating the brand, and creating impactful campaigns across various channels.