Company: Reboot Monkey

Location: Toronto, ON

Expected salary:

Job date: Fri, 12 Sep 2025 01:09:41 GMT

Job description: We are seeking a highly skilled and visionary SEO Strategist / Head of SEO to define and lead our search growth roadmap. In this senior role, you will be responsible for setting the overall SEO direction, prioritizing initiatives that drive business impact, and aligning organic growth efforts with company-wide objectives.As a T-shaped marketer, you will combine deep SEO expertise with a broad understanding of marketing, analytics, and digital growth. You will work closely with leadership, product, design, content, and development teams to ensure SEO is embedded across every function of the business. The ideal candidate is both analytical and creative, capable of developing data-driven strategies while inspiring cross-functional teams to execute at the highest level.Key Responsibilities1. Strategy & LeadershipDefine the organization’s SEO vision, long-term growth roadmap, and execution strategy.Design and implement comprehensive SEO initiatives across technical SEO, content strategy, link-building, and experimentation.Evaluate and prioritize opportunities based on ROI, complexity, and competitive landscape.Align SEO objectives with overarching business KPIs, including marketing qualified leads (MQLs), customer acquisition cost (CAC), annual recurring revenue (ARR), and pipeline velocity.Continuously monitor search engine trends, algorithm updates, and industry best practices to maintain a competitive advantage.Champion SEO within the organization, ensuring buy-in from stakeholders and visibility at the leadership level.2. Cross-Functional Collaboration.Partner with product and development teams to ensure SEO requirements are factored into platform architecture, site migrations, and new feature rollouts.Work with content and editorial teams to build a scalable framework for keyword-driven, high-performing content.Collaborate with design and UX/UI teams to ensure website changes and new templates support both usability and SEO performance.Align closely with marketing and demand generation teams to integrate SEO into campaigns, events, and broader growth initiatives.Build strong relationships across departments to foster a culture where SEO is considered a critical growth lever, not a siloed function.3. Performance Tracking & ReportingEstablish a robust measurement framework for SEO, defining clear KPIs and success benchmarks.Use advanced analytics tools (GA4, Google Search Console, Ahrefs, SEMrush, Looker Studio) to monitor performance, identify opportunities, and track progress.Deliver detailed reporting to leadership on keyword growth, traffic trends, conversion impact, and revenue attribution from SEO.Translate complex SEO data into actionable insights and recommendations that can be easily understood by non-technical stakeholders.Identify gaps in analytics or reporting and collaborate with data teams to enhance measurement accuracy.4. Team & Vendor ManagementBuild and lead an SEO team (in-house or distributed), ensuring a balance of technical expertise, content strategy, and off-page authority building.Manage external SEO agencies, freelancers, or consultants, ensuring alignment with internal goals and quality standards.Mentor and upskill team members across departments, fostering greater SEO literacy throughout the organization.Job Requirements.Must-Haves.4+ years of proven SEO strategy and leadership experience, ideally in a tech-driven environment.Demonstrated track record of scaling organic channels to deliver measurable business results (e.g., revenue growth, lead generation, or market expansion).Strong analytical skills with the ability to interpret large datasets and make data-driven decisions.Proficiency in SEO and analytics platforms, including GA4, Google Search Console, Ahrefs, SEMrush, Moz, and Looker Studio.Excellent communication, leadership, and stakeholder management skills, with the ability to influence executives and cross-functional peers.Deep understanding of how SEO intersects with broader marketing, product, and sales strategies.Nice-to-HavesExperience managing SEO at scale for international or enterprise-level websites.Familiarity with CRO (Conversion Rate Optimization), paid media, and marketing automation tools.Hands-on experience with technical SEO concepts such as schema markup, JavaScript rendering, and Core Web Vitals.Background in leading distributed teams or managing agency partnerships.Why Join Us?This is a rare opportunity to take ownership of a mission-critical growth channel at a pivotal stage in our company’s expansion. As Head of SEO, you will shape not only our search performance but also how SEO informs and strengthens the broader go-to-market strategy. You will be empowered to make high-level decisions, experiment with innovative approaches, and directly impact the scalability of our business.

We are looking for a skilled SEO Strategist/Head of SEO to lead our search growth roadmap. This senior role involves defining the SEO vision, prioritizing impactful initiatives, and aligning them with company objectives. The ideal candidate will have both deep SEO expertise and a wide understanding of marketing, analytics, and digital growth, enabling effective collaboration across teams.

Key Responsibilities:

1. Strategy & Leadership:

   • Define the SEO vision and long-term growth strategy.
   • Implement comprehensive initiatives in technical SEO, content strategy, and link-building.
   • Align SEO goals with broader business KPIs and ensure continuous monitoring of industry trends.

2. Cross-Functional Collaboration:

   • Work with product, content, and design teams to embed SEO across the organization.
   • Foster relationships that emphasize SEO as a growth lever rather than a siloed function.

3. Performance Tracking & Reporting:

   • Establish and manage a measurement framework for SEO.
   • Use analytics tools to monitor performance and report insights to leadership.

4. Team & Vendor Management:

   • Build and lead an in-house or distributed SEO team and manage external vendors.
   • Mentor team members to improve SEO literacy across the organization.

Job Requirements:

• Minimum 4 years of SEO strategy and leadership experience.
• Proven track record of delivering measurable business results through organic growth.
• Strong analytical and communication skills, with proficiency in major SEO and analytics platforms.

Nice-to-Haves:

• Experience with international websites and familiarity with conversion rate optimization.
• Background in managing distributed teams or partnerships with agencies.

Why Join Us?
This is an opportunity to shape a critical growth channel and impact our overall growth strategy as we expand. The role allows for decision-making autonomy and experimentation with innovative approaches.