Company: Blend360

Location: Orlando, FL

Expected salary: $65 per hour

Job date: Wed, 30 Jul 2025 22:19:40 GMT

Job description:

Job Description: Salesforce Marketing Cloud (SFMC) Operations Lead

Position Overview:

We are seeking a highly skilled Salesforce Marketing Cloud (SFMC) Operations Lead to join our dynamic team. In this crucial role, you will be responsible for managing and enhancing the end-to-end data operations within our technical environment. This position is both technical and strategic, aimed at optimizing marketing campaign performance through advanced analytics, data management, and innovative solutions.

Key Responsibilities:

• Data Operations Management: Oversee the integration, processing, and management of data within the SFMC environment, ensuring accuracy, efficiency, and compliance with industry standards.

• Campaign Optimization: Analyze campaign performance metrics and implement best practices to enhance overall effectiveness. Collaborate with marketing teams to design and execute data-driven strategies.

• Technical Leadership: Act as the primary technical resource for SFMC, providing guidance and support to internal teams on data-related initiatives and troubleshooting technical issues.

• Strategic Planning: Develop and implement strategic plans for leveraging SFMC capabilities, aligning data operations with business objectives and marketing goals.

• Collaboration: Work with cross-functional teams, including marketing, IT, and analytics, to ensure cohesive data strategies and execution of marketing campaigns.

• Continuous Improvement: Stay current with SFMC updates and industry trends, continuously seeking opportunities to optimize processes, improve performance, and drive innovation.

Qualifications:

• Proven experience working with Salesforce Marketing Cloud or similar marketing automation platforms.
• Strong technical understanding of data management and operations, including SQL, data modeling, and analytics.
• Excellent problem-solving skills with a strategic mindset.
• Exceptional communication and collaboration skills, with the ability to work effectively across teams.
• Bachelor’s degree in Marketing, Information Technology, or a related field; advanced degree preferred.

Join us in this exciting opportunity to shape our marketing operations and drive impactful outcomes through your expertise in Salesforce Marketing Cloud. If you are passionate about data-driven marketing and possess the technical acumen to lead in this area, we would love to hear from you!