Company: Blend360

Location: Orlando, FL

Expected salary: $65 per hour

Job date: Sat, 09 Aug 2025 22:41:20 GMT

Job description:

Job Description: Salesforce Marketing Cloud (SFMC) Product Operations Lead

Position Overview:
We are seeking a highly skilled Salesforce Marketing Cloud (SFMC) Product Operations Lead to drive the management and enhancement of our end-to-end data operations within a dynamic technical environment. This role combines technical expertise with strategic oversight, aimed at optimizing marketing campaign performance and delivering actionable insights.

Key Responsibilities:

1. Data Management: Oversee the acquisition, integration, and management of data within the Salesforce Marketing Cloud, ensuring high data quality and compliance with relevant policies and standards.

2. Campaign Optimization: Analyze marketing campaign performance data to identify trends, insights, and areas for improvement. Work collaboratively with marketing teams to adjust strategies and enhance overall effectiveness.

3. Technical Implementation: Lead the technical implementation of SFMC features and functionalities, ensuring alignment with business goals and marketing objectives.

4. Stakeholder Collaboration: Act as the primary liaison between marketing teams, technical teams, and external partners to facilitate effective communication and alignment on project deliverables.

5. Process Improvement: Continuously assess and optimize internal processes to enhance efficiency and effectiveness in campaign execution and data management.

6. Training & Support: Develop and deliver training sessions and documentation for team members to ensure effective use of SFMC tools and best practices.

7. Performance Reporting: Design and implement reporting frameworks that provide meaningful insights into campaign performance and operational efficiency.

Qualifications:

• Bachelor’s degree in Marketing, Data Science, Information Technology, or a related field.
• Proven experience in Salesforce Marketing Cloud, particularly in operations and technical implementation.
• Strong analytical skills with the ability to interpret complex data and make data-driven decisions.
• Exceptional communication and collaboration skills to work effectively with cross-functional teams.
• Knowledge of marketing principles and best practices, with a focus on digital marketing and campaign management.

What We Offer:

• A dynamic and innovative work environment
• Opportunities for professional development and career advancement
• A competitive salary and benefits package

Join us as a Salesforce Marketing Cloud Product Operations Lead and play a critical role in driving our marketing success through data-driven strategies and technical expertise!