Company: Blend360

Location: Orlando, FL

Expected salary: $65 per hour

Job date: Wed, 13 Aug 2025 22:14:03 GMT

Job description:

Job Description: Salesforce Marketing Cloud (SFMC) Product Operations Lead

Position Overview:

We are seeking a highly skilled and strategic Salesforce Marketing Cloud (SFMC) Product Operations Lead to oversee and enhance the end-to-end data operations within our technical environment. This role is vital for optimizing marketing campaign performance and driving data-driven decision-making.

Key Responsibilities:

• Strategic Oversight: Lead the strategic planning and execution of data operations processes to ensure seamless functionality and integration within the SFMC platform.
• Data Management: Manage the flow of data across marketing initiatives, ensuring accuracy, reliability, and compliance with best practices.
• Campaign Optimization: Analyze campaign performance metrics to identify trends, insights, and areas for improvement, enabling data-driven adjustments for enhanced effectiveness.
• Technical Leadership: Collaborate with cross-functional teams to design and implement technical solutions that enhance the capabilities of the SFMC environment.
• Stakeholder Collaboration: Work closely with marketing, analytics, and IT teams to align on objectives, share insights, and drive alignment across initiatives.
• Process Improvement: Continually assess and refine operational processes to improve efficiency, scalability, and performance of SFMC data operations.
• Training & Support: Provide training and support for team members on SFMC tools and best practices to elevate overall marketing effectiveness.

Qualifications:

• Bachelor’s degree in Marketing, Data Analytics, Information Technology, or a related field.
• Proven experience with Salesforce Marketing Cloud, particularly in a product operations or data management role.
• Strong technical and analytical skills, with an emphasis on campaign performance optimization.
• Excellent communication skills, capable of translating complex data insights for non-technical stakeholders.
• Ability to thrive in a fast-paced, dynamic environment, managing multiple projects simultaneously.

Why Join Us?

Be part of a leading organization that values innovation and data-driven strategies. As the SFMC Product Operations Lead, you will play a key role in shaping our marketing efforts and driving measurable results. If you are passionate about leveraging technology to enhance marketing performance, we encourage you to apply!

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Feel free to customize any part based on your specific needs and the organization’s culture!