Company: Blend360

Location: Orlando, FL

Expected salary: $65 per hour

Job date: Wed, 13 Aug 2025 22:18:04 GMT

Job description:

Job Title: Salesforce Marketing Cloud (SFMC) Product Operations Lead

Description:

We are seeking a highly skilled Salesforce Marketing Cloud (SFMC) Product Operations Lead to spearhead the management and enhancement of end-to-end data operations within our technical environment. This role is both technical and strategic, emphasizing the optimization of marketing campaign performance through effective data management and operational excellence.

Key Responsibilities:

• Lead the operational processes for SFMC, ensuring seamless integration and functionality across platforms.
• Collaborate with cross-functional teams to define, document, and implement best practices in data governance and marketing campaign execution.
• Analyze campaign data and performance metrics to identify opportunities for improvement and drive strategic recommendations.
• Develop and maintain robust reporting frameworks to track key performance indicators (KPIs) and ROI on campaigns.
• Act as a subject matter expert on SFMC features and functionalities, providing training and support to team members as needed.
• Stay updated on industry trends and SFMC updates, continuously identifying innovative ways to enhance our marketing initiatives.
• Troubleshoot technical issues related to data operations, ensuring rapid resolution and minimal disruption to campaigns.

Qualifications:

• Proven experience with Salesforce Marketing Cloud, particularly in data operations management.
• Strong analytical skills with a data-driven mindset, capable of translating complex data into actionable insights.
• Excellent project management capabilities, with a track record of handling multiple campaigns simultaneously.
• Familiarity with marketing automation principles and best practices.
• Exceptional communication skills, able to collaborate with both technical and non-technical stakeholders.
• Detail-oriented, with strong problem-solving skills and the ability to adapt to rapidly changing environments.

Join our team and play a critical role in leveraging Salesforce Marketing Cloud to enhance our marketing strategies and drive business growth!