Company: Blend360

Location: Orlando, FL

Expected salary: $65 per hour

Job date: Wed, 13 Aug 2025 22:43:10 GMT

Job description:

Job Title: Salesforce Marketing Cloud (SFMC) Product Operations Lead

Job Description:

We are seeking a highly skilled Salesforce Marketing Cloud (SFMC) Product Operations Lead to oversee and optimize our end-to-end data operations within a dynamic technical environment. This pivotal role involves a blend of technical expertise and strategic insight, focusing on enhancing marketing campaign performance and aligning data operations with broader marketing objectives.

Key Responsibilities:

• Data Operations Management: Develop, implement, and oversee data management processes to ensure accurate and timely data flow across various marketing platforms.
• Optimization Strategies: Analyze campaign performance metrics to identify opportunities for optimization and implement strategic modifications to enhance effectiveness.
• Collaboration: Work closely with marketing, technology, and analytics teams to ensure seamless integration of SFMC capabilities and alignment with overall marketing strategies.
• Technical Oversight: Manage the configuration, deployment, and maintenance of SFMC tools and features, ensuring best practices are followed.
• Documentation and Training: Create and maintain comprehensive documentation on data operations processes and provide training to team members to foster a strong understanding of SFMC functionalities.
• Performance Monitoring: Regularly monitor and report on key performance indicators (KPIs) to stakeholders, providing insights and recommendations based on data analysis.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Computer Science, or a related field.
• Proven experience with Salesforce Marketing Cloud, including knowledge of its various features, tools, and integrations.
• Strong analytical skills with the ability to interpret data and drive actionable insights.
• Excellent communication and collaboration skills, with the ability to work effectively across teams.
• Detail-oriented with strong project management skills to handle multiple initiatives concurrently.

Join us in this exciting opportunity to lead and innovate within our marketing operations, driving impactful campaigns that resonate with our audience and enhance our overall success.