Company: Blend360

Location: Orlando, FL

Expected salary: $65 per hour

Job date: Wed, 13 Aug 2025 22:59:48 GMT

Job description:

Job Description: Salesforce Marketing Cloud (SFMC) Product Operations Lead

Overview:
We are seeking an experienced Salesforce Marketing Cloud (SFMC) Product Operations Lead to spearhead our end-to-end data operations within a dynamic technical environment. This strategic role is crucial for optimizing marketing campaign performance and enhancing the overall user experience within the Salesforce ecosystem.

Key Responsibilities:

• Data Operations Management: Oversee and manage the complete data lifecycle, ensuring data integrity, accuracy, and availability for all marketing initiatives.
• Campaign Optimization: Collaborate with marketing teams to develop and execute data-driven strategies that enhance campaign performance and improve ROI.
• Technical Leadership: Provide high-level technical support and guidance on SFMC functionalities, troubleshooting issues, and implementing best practices.
• Cross-functional Collaboration: Work closely with IT, analytics, and marketing teams to ensure seamless integration and functionality of SFMC within the broader marketing tech stack.
• Performance Monitoring: Develop and implement KPIs and dashboards to track campaign performance, identify trends, and make data-informed recommendations for continuous improvements.
• Training and Support: Mentor team members on SFMC tools and capabilities, fostering a culture of learning and innovation within the organization.
• Strategic Planning: Contribute to the development of long-term strategies for marketing operations, aligning data management practices with business goals.

Qualifications:

• Bachelor’s degree in Marketing, Business, Information Technology, or a related field; Master’s degree preferred.
• 5+ years of experience in marketing operations, with a strong focus on Salesforce Marketing Cloud.
• Proficiency in data management, analytics, and campaign optimization strategies.
• Technical expertise in Salesforce Marketing Cloud, including its data architecture, automation, and reporting capabilities.
• Excellent analytical skills with the ability to interpret complex data sets and derive actionable insights.
• Strong communication skills, capable of collaborating with cross-functional teams and presenting ideas clearly.
• Proven ability to manage multiple projects and adapt to a fast-paced, dynamic environment.

Why Join Us?
This is an exciting opportunity to play a pivotal role in shaping our marketing strategies through effective data operations. If you are passionate about leveraging technology to drive marketing success and thrive in a collaborative environment, we would love to hear from you!