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Company: Sleep Country

Location: Toronto, ON

Job description: Company DescriptionAt Silk & Snow, we create products that turn your house into a home. We help bring affordable luxury to our customers every day by providing them with meticulously crafted and manufactured sleep products that elevate your personal sanctuaries and give you the rest you deserve.We make every decision by following three principles. We always use better materials, ensure that every product is thoughtfully manufactured, and above all, ensure transparency in everything we do. We’re proud of our products, and we want to give our customers the confidence to know that they are purchasing better products for their family, their home and the planet.We are currently looking for an analytically minded Performance Marketing Specialist – Paid Social Media to join our team. In this role you will have the opportunity to join a fast-growing start-up as a leader and work on a team with full in-house marketing, product design, and supply chain capabilities. We are seeking an individual that is both analytical and creative to seek out new customer acquisition opportunities and guide our company through a continued period of high-growth.This position is hybrid – The office is based on 670 Caledonia Rd – Toronto, OntarioJob DescriptionAs a Performance Marketing Specialist – Paid Social Media you will:

• Be responsible for setting up, managing and continually optimizing paid social media campaigns such as Meta and TikTok.
• Continuously report on the performance of website traffic, digital ads, social campaigns and email marketing campaigns to management and content teams, and use insights to help guide ad creative for our paid social media efforts.
• Coordinate setup of engaging ad units by working with content teams (social media, copy, and graphic designers) to develop ad creative.
• Identify and lead alternative growth initiatives (digital and non-digital) and continuously think of new ways to attract customers, collaborating with other teams and new partners as needed.
• Keep track of latest industry trends, best practices and competitors and translate into executable ideas.

QualificationsThe Qualifications and Experience we like to see:

• 1-3 years of experience in a performance marketing role for a retail or e-commerce brand, with hands on experience in executing paid social (IG/FB and TikTok), search (Google & Bing), shopping, display, and video campaigns.
• Exceptional analytical and data-driven problem-solving skills, with hands on experience working with web analytics platforms such as Google Analytics (GA4) and some type of attribution reporting software.
• Excellent research skills and drive to remain current on trends and best practices in digital marketing
• Willingness to work some evenings and weekends to support campaigns, and react to performance as needed.
• Great attention to detail with willingness to adapt to rapid change, and ability to prioritize.
• Experience with an eCommerce email marketing platform considered an asset

Additional InformationWhy You Should Work with Us:

• This is not just a job but a CAREER with opportunities for growth and advancement
• Benefits after completion of the probation period
• Employee discount program on all products
• 1 free mattress and bedding items after three months

Silk & Snow is a company that creates affordable luxury sleep products. They prioritize using high-quality materials, thoughtful manufacturing processes, and transparency in everything they do. They are currently seeking a Performance Marketing Specialist – Paid Social Media to join their team in Toronto. The role involves managing and optimizing paid social media campaigns, reporting on performance, collaborating with content teams, and identifying new customer acquisition opportunities. Qualifications include 1-3 years of experience in performance marketing, strong analytical skills, and willingness to adapt to rapid changes. Benefits of working with Silk & Snow include opportunities for career growth, benefits, employee discounts, and free products after three months.
Marketing Manager

We are looking for a dynamic and experienced Marketing Manager to join our team. The ideal candidate will be responsible for developing, implementing, and executing strategic marketing plans for our company. This role will require creativity, strategic thinking, and strong communication skills.

Key Responsibilities:
– Develop and execute marketing strategies to drive brand awareness and customer acquisition.
– Manage digital marketing campaigns, including social media, email, and online advertising.
– Analyze marketing performance data to optimize campaigns and drive measurable results.
– Collaborate with cross-functional teams to ensure marketing efforts align with business objectives.
– Stay up-to-date on industry trends and best practices to inform marketing strategies.

Qualifications:
– Bachelor’s degree in Marketing, Business, or related field.
– 5+ years of marketing experience, with a focus on digital marketing.
– Strong analytical skills and the ability to interpret data to drive decision-making.
– Excellent communication and interpersonal skills.
– Experience managing cross-functional teams and working in a fast-paced environment.

If you are a motivated and results-driven marketing professional, we want to hear from you. Apply now to join our team!

Expected salary:

Job date: Tue, 23 Apr 2024 23:39:31 GMT