Company: Finlink Group

Location: Toronto, ON

Expected salary:

Job date: Sun, 11 May 2025 06:16:16 GMT

Job description: SOCIAL MEDIA MARKETING MANAGERWe’re looking for a strategic, creative, and relationship-driven Social Media Marketing Manager to lead influencer marketing efforts in the high-energy worlds of online entertainment. This role is perfect for someone who doesn’t just “get” social— you shape it . You’ll design and lead influencer campaigns that turn heads, build trust, and drive performance across multiple digital platforms.What You’ll DoCraft and execute influencer marketing strategies that fuel brand growth and campaign performanceIdentify and partner with content creators, streamers, athletes, and personalities in the betting and gaming communitiesLead negotiations and manage influencer agreements, ensuring clear deliverables and measurable KPIsCollaborate with creative, content, and social teams to produce high-impact assets and storytellingTrack and report on campaign results, making strategic adjustments based on performance insightsStay ahead of platform trends, creator culture, and emerging strategies in influencer marketingEnsure all influencer content is compliant with brand guidelines and industry regulationsWhat You Bring to the Table3+ years of experience in influencer marketing, ideally within sports betting or digital entertainmentProven track record of campaigns that drove real results – engagement, user acquisition, and brand liftExcellent networking and relationship-building skills, both internally and externallyDeep knowledge of the online gaming, betting, and creator landscapeStrong data literacy – you can analyze a campaign and optimize it without skipping a beatConfident communicator with the ability to present strategies clearly and persuasivelyFamiliarity with advertising guidelines, compliance standards, and platform-specific rulesWhy You’ll Love This RoleYou’ll be a central voice in shaping how people discover and connect with the brand—through talent they trust and content they care about. It’s fast, it’s dynamic, and you’ll never have the same day twice.Sound like a match? Let’s create something worth talking about. Apply now!

Job Summary: Social Media Marketing Manager

The company is seeking a strategic and creative Social Media Marketing Manager to lead influencer marketing in online entertainment. The ideal candidate should have a strong grasp of social media and the ability to influence trends.

Key Responsibilities:

• Develop and execute influencer marketing strategies to drive brand growth.
• Identify and collaborate with content creators, streamers, and athletes in the betting and gaming sectors.
• Negotiate influencer agreements, ensuring clarity on deliverables and KPIs.
• Work with creative teams to produce impactful content and storytelling.
• Monitor and report on campaign performance, adjusting strategies as needed.
• Stay updated on trends in influencer marketing and ensure compliance with brand guidelines.

Qualifications:

• 3+ years in influencer marketing, preferably in sports betting or digital entertainment.
• Proven success in campaigns that drove engagement and brand awareness.
• Strong networking skills and knowledge of the gaming and creator landscapes.
• Data-driven with strong analytical skills.
• Excellent communication skills and familiarity with advertising regulations.

Perks:

• Play a key role in brand engagement and content creation.
• A dynamic work environment with varied daily tasks.

Interested candidates are encouraged to apply and help create impactful conversations around the brand.