Company:

Location: Toronto, ON

Expected salary:

Job date: Fri, 06 Dec 2024 07:43:24 GMT

Job description: Harbourfront Centre is a leader in providing internationally renowned artistic, educational and recreational programming across a beautiful 10-acre campus at the heart of Toronto’s waterfront. For 50 years, Harbourfront Centre has celebrated the best in Canadian culture and the rich mosaic of cultures from around the world, presenting thousands of events annually from music festivals to contemporary dance, to craft and design, to visual arts and more. Welcoming visitors year-round, there is something for everyone at Harbourfront Centre!We are currently seeking an innovative, on-the-pulse and proactive Social Media Marketing Specialist responsible for owning our social media campaigns with a passion for building meaningful connections with our audiences. As a core member of the Marketing team, you will craft compelling content that increases brand awareness, loyalty and social follower growth. If you are a creative thinker and storyteller, we would love to hear from you!Position Title: Social Media Marketing SpecialistDepartment: MarketingReporting to: Digital Marketing ManagerNumber of Positions: OneType of Employment: 3-month contract, January -April 2025Hours of Work: 35 hours per weekWork Location: Toronto. A hybrid work model can be accommodated during times that an on-site presence is not requiredResponsibilities

• Ideate, create and publish engaging digital content (copywriting, photography, videography) that builds meaningful audience connections, increases brand awareness and encourages community members to engage with the Harbourfront Centre brand.
• Strategize and collaborate with artists, volunteers, community partners and the Programming team to develop high-impact social media campaigns.
• Research the latest social media best practices and trends, creating optimized, on-trend content that resonates with audiences (Instagram, Facebook, LinkedIn, YouTube).
• Utilize critical thinking and monitor social media metrics across all digital channels on an ongoing basis, contributing to monthly digital reports to generate data-driven insights.
• Quick to react and respond to relevant online news and social dialogue in the arts and culture community.
• Champion our online communities by engaging with our social media following, nurturing relationships with our community members and sharing user-generated content.

Requirements

• 3-5 years of social media marketing experience —you’re a subject matter expert on all things social media trends and proactive campaigns.
• Exceptional copywriting skills across all digital channels, able to write targeted messages for various audiences and segments.
• A passion and curiosity for creative storytelling and implementing bold content ideas that adapt over time.
• Strong attention to detail and a good eye for aesthetics and design.
• Self-starter who values collaboration and excels working independently and managing multiple projects at a time.
• Excellent skills in photography, video production and editing.
• Adobe Photoshop, Illustrator, Premiere Pro and other content creation software skills are considered an asset.
• This role requires a flexible schedule that includes at times coming on campus during evenings and weekends to capture performances and events for social content. When not on campus capturing content, this role follows a hybrid model of on-site and remote work.
• Must be legally eligible to work in Canada. Non-Canadian applicants must have a valid employment Visa and proper documentation authorizing their ability to work in Canada for the duration of the contract and of active employment.

Our ValuesAt Harbourfront Centre, our values – Open, Brave, Rigorous, and Kind – reflect our commitment to inclusivity, imaginative risk-taking, excellence and respect, ensuring enriching experiences for all.How To ApplyHarbourfront Centre values and is committed to diversity and inclusiveness in our teams, creative communities, programmes and services. We invite qualified applicants from all backgrounds to apply.Acceptable applications must include all of the following:

• A cover letter indicating why you would be the perfect fit for this role and your salary expectations
• A current resume
• A work portfolio with recent examples of relevant work such as videos, social media campaigns, digital ads and/or writing examples.

Qualified applicants can submit their candidacy by contacting by no later than December 20, 2024. Please quote Social Media Marketing Specialist in the subject line of the application. Applications will be reviewed and actioned as they are received.We sincerely thank all applicants for their interest, however, only those being considered for an interview will be contacted. Suitable accommodations will be available upon request during the hiring process.

Harbourfront Centre in Toronto is looking for a Social Media Marketing Specialist to join their team on a 3-month contract. The ideal candidate will be responsible for creating engaging content to increase brand awareness and social follower growth. They must have 3-5 years of social media marketing experience, exceptional copywriting skills, and expertise in content creation. The role will involve on-site work, including evenings and weekends to capture performances and events for social content. Interested candidates should submit a cover letter, resume, and work portfolio by December 20, 2024.