Company: Women’s College Hospital

Location: Toronto, ON

Expected salary: $70000 – 82500 per year

Job date: Thu, 19 Jun 2025 04:26:35 GMT

Job description: Type: New, Regular Full Time
Hours of Work: 37.5 hrs/weekThe Opportunity
Reporting to the Director, Communications & Stewardship, WCHF, the Specialist, Digital Communications, is responsible for leading the Foundation’s digital presence. This includes developing and executing digital communication strategies and creating engaging content across web, social media and email to support organizational goals.Key Responsibilities, including but not limited to:

• Develop and execute communications strategies and campaigns for digital channels (web, email, paid digital, organic social) to support fundraising initiatives, events, and ongoing communications that align with organizational goals
• Create compelling thought leadership that strategically positions the CEO and WCH as a leading voice in women’s health
• Create, edit, and distribute clear, engaging and consistent messaging across multiple platforms, including website, social media and newsletters
• Manage digital channels, ensuring content is on brand, timely and engaging
• Identify and optimize content to maximize opportunities for connection and audience engagement
• Monitor and analyze social media trends, report on campaign performance to drive improvements and refine strategies
• Run, oversee and update paid advertising on social media channels as required
• Use CRM tools and Google Analytics to help establish engagement and performance metrics to help make data-driven decisions to optimize future campaigns
• Oversee web content updates and maintenance, working closely with web developers and designers to ensure content is optimized for user experience (UX) and search engine visibility (SEO)
• Collaborate with wider foundation teams and hospital communications team on all editorial calendars to support execution and integrated communication approaches, including the promotion of events and stewardship activities
• Act as the on site social media expert for all event activity, pushing content live and immediately post event to amplify reach
• Administrative support to team, as needed

Qualification & Skills:

• Post-secondary education in a related field, minimum 4 years of experience in digital communications
• Experience working with social media management tools such as HootSuite, Sprout Social and Facebook Insights
• Deep experience creating audience-centred content for Instagram, Twitter, Facebook and LinkedIn
• Experience with Content Management Systems (CMS), including WordPress, and email marketing platforms
• Experience using Google Analytics and Google AdWords
• Experience creating and deploying email campaigns in MailChimp
• Passion for visual storytelling and ability to communicate complex ideas effectively through design
• High level of creativity, with a strong eye for design
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• Skilled with Adobe Creative Suite and Premiere Pro
• Excellent verbal and written communication skills
• Highly detail oriented
• Familiarity with Blackbaud’s Raiser’s Edge and Funraisin an asset
• Demonstrated ability to manage multiple tasks effectively and efficiently
• A goal-oriented self-starter
• Ability to work within a tight timeline and prioritize in a fast-paced dynamic environment
• Demonstrated ability to work effectively with staff, volunteers, and external stakeholders
• Flexible schedule to meet the demands of the position, such as a willingness and capacity to work flexible hours, including some evenings and weekends as required

Salary Range: $70,000-82,500. Eligibility for merit pay and comprehensive benefits including Healthcare Ontario Pension Plan enrollmentQualified applicants are invited to submit resume and cover letter by July 2, 2025.WCHF is a hybrid work environment. We ask team members to be in the office 3 days per week.

Job Summary: Digital Communications Specialist

• Position: New, Regular Full Time
• Hours: 37.5 hrs/week
• Reports to: Director, Communications & Stewardship at WCHF
• Salary: $70,000 – $82,500; merit pay and benefits included.

Role Overview:
The Specialist, Digital Communications, will lead the Foundation’s digital presence by developing and executing strategies that enhance organizational goals through web, social media, and email content.

Key Responsibilities:

• Create and implement digital communication strategies supporting fundraising and events.
• Position the CEO and WCH as leaders in women’s health through engaging content.
• Manage content across various digital platforms, ensuring timely, on-brand messaging.
• Monitor social media trends and campaign performance to refine strategies.
• Oversee paid digital advertising and website content updates.
• Collaborate with other teams on editorial calendars and event promotion.
• Serve as the social media expert during events for real-time content sharing.

Qualifications:

• Post-secondary education and 4+ years in digital communications.
• Familiarity with social media management tools and Content Management Systems (CMS).
• Proficient in Google Analytics, email marketing platforms, and Adobe Creative Suite.
• Excellent communication and organizational skills, with a strong attention to detail.
• Ability to manage multiple tasks in a fast-paced environment.
• Flexible schedule for evening and weekend work as needed.

Application: Submit resume and cover letter by July 2, 2025. WCHF operates in a hybrid work environment (3 days in the office).