Company: NBCUniversal

Location: Orlando, FL

Expected salary:

Job date: Wed, 30 Apr 2025 04:04:59 GMT

Job description:

Job Description: Marketing Analytics and Platform Integration Specialist

We are seeking a detail-oriented Marketing Analytics and Platform Integration Specialist to join our dynamic team supporting Oxygen, E!, SYFY, and Golf Channel, as well as our complementary digital assets including Fandango, Rotten Tomatoes, GolfNow, and GolfPass.

Key Responsibilities:

• Collaborate with marketing analytics and platform integration teams to develop and implement robust tracking solutions that prioritize user privacy.
• Analyze marketing performance data to identify trends, insights, and opportunities for optimization across all platforms.
• Work closely with various stakeholders to ensure seamless integration of tracking capabilities within marketing initiatives.
• Manage and enhance analytics tools to ensure scalability and effectiveness in measuring campaign performance.
• Provide strategic recommendations based on data findings to improve overall marketing effectiveness and audience engagement.

Qualifications:

• Strong background in marketing analytics, data interpretation, and platform integration.
• Experience with privacy-centric tracking solutions and compliance.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Proficiency in analytics tools and software.

Join us to play a pivotal role in driving data-driven marketing strategies across our diverse portfolio of channels and digital assets!