Company: NBCUniversal

Location: Orlando, FL

Expected salary:

Job date: Wed, 21 May 2025 02:59:20 GMT

Job description:

Job Description: Marketing Analytics & Platform Integration Specialist

Overview:
Join our dynamic team at Oxygen, E!, SYFY, and Golf Channel, where we are dedicated to creating engaging content across various platforms. We are seeking a Marketing Analytics & Platform Integration Specialist who will play a critical role in enhancing our promotional strategies through robust and scalable tracking solutions. You will work closely with our complementary digital assets, including Fandango, Rotten Tomatoes, GolfNow, and GolfPass, to foster data-driven decision-making and optimize our marketing efforts.

Key Responsibilities:

• Collaborate with cross-functional teams to implement privacy-centric tracking solutions that maximize the effectiveness of marketing campaigns.
• Utilize analytics tools to gather, analyze, and interpret data related to audience engagement and marketing performance.
• Develop and maintain scalable integration processes to streamline data flow between marketing platforms and digital assets.
• Provide insights and recommendations based on data analysis to optimize marketing strategies and improve ROI.
• Ensure compliance with privacy regulations and industry standards in all tracking practices.
• Act as the liaison between marketing analytics and platform integration teams to align processes and objectives.

Qualifications:

• Bachelor’s degree in Marketing, Data Analytics, or a related field.
• Proven experience in marketing analytics and data integration.
• Strong understanding of privacy regulations and best practices in tracking solutions.
• Proficiency in analytical tools and platforms such as Google Analytics, Datorama, or equivalent.
• Excellent communication skills, with the ability to present data findings to diverse audiences.
• Strong problem-solving skills and a passion for data-driven marketing.

What We Offer:

• An opportunity to work with leading brands in entertainment and sports.
• A collaborative work environment that values innovation and creativity.
• Competitive salary and benefits package.

If you’re a data-driven professional with a passion for marketing and technology, we want to hear from you! Join us at the forefront of digital transformation in the media landscape.