Company: VML

Location: Toronto, ON

Expected salary:

Job date: Wed, 16 Jul 2025 04:14:53 GMT

Job description: THE OPPORTUNITYSenior AnalystCould this be you?VML is looking for a smart, digital savvy senior, possessing innate curiosity and a collaborative nature. This role will focus on Insights and Optimizations, holistically analyzing paid, channels and behavioral site content. The qualified candidate will be part of a talented cross-functional team tasked with improving digital marketing campaigns and site performance, but also able to operate independently in developing and delivering their work.What’s in it for you?

• Ability to make an immediate impact: This role is perfect for motivated analysts looking to jump right in and contribute on day one.

• Build the Future: Continual learning and skills development are paramount to our teams success.

• High visibility: We are a very flat organization that encourages an entrepreneurial culture.
• Fun: Growth is fun! Positive team culture!

What you will do…Measurement planning and strategy

• Act as the Behavioral Site Optimization Lead, partnering with team members from various disciplines (Account, Strategy, Creative, Technology, Production) within the agency and the client to optimize and provide near real-time insights for individual campaigns and site performance.

• Works as the Analytic Lead to provide counsel to various disciplines (Strategy, Account, Creative, Technology, Production) and clients on how to employ statistical analysis to improve marketing results and maximize profits of client customer bases; Define business logic to drive marketing campaign design, including experimental design with multiple test and control cells.

• Work with internal team and various partners to ensure tracking for measurement needs and identify opportunities to improve campaign effectiveness.

Reporting and analysis

• Identify data definition and quality issues and help provide appropriate resolution; Utilizes preliminary and final reports to optimize future marketing initiatives; Be able to create a concise theme and story in analytic deliverables when necessary; Improve existing project deliverables to allow for more efficient and timely delivery to clients.

• Ongoing analysis of initiative performance; provide data-driven optimization recommendations.

Methodologies and processes

• Stay in communication with the internal team to ensure understanding of learning objectives and strategies.
• Develop hypotheses, test designs, business cases and customer data requirements; Identify data definition and quality issues and help provide appropriate resolution.
• Help evolve measurement methodologies and technologies.
• Visualization of new and existing projects or campaigns to make client deliverables more insightful and efficient.
• Facilitate knowledge sharing of best practices and conclusions from market analysis or tool and measurement discovery to the analytics group and other team members.

What your prior experience consists of…General Requirements

• Experience analyzing media data to inform decisions.
• Familiarity with digital marketing, especially content marketing
• Ability to manage multiple projects
• Takes initiative to solve problems with minimal direction
• Understanding and communicating measurement feasibility in a creative environment
• Comfortable presenting to clients and cross-functional teams
• Proactive and able to work in a collaborative, fast-paced environment

What it takes…

• Undergraduate Degree, Master’s Degree Preferred in Advertising, Communications, Marketing, Business Analytics, Statistics, Mathematics, Economics
• 3+ years of experience in either/or Marketing (CRM/Direct Marketing, Digital Media, Website, Social Media, Search Engine Optimization), Advertising, Automotive, Financial, Market Research, Pharmaceuticals.
• Highly Proficient with digital analytics reporting suites, Google Analytics, DoubleClick, Experience with Digital Ad Technology (Ad Servers, DSP, Bid Management Platforms) and Adobe Analytics, a plus within Digital Media team.
• Highly Proficient in Excel and Pivot Tables and able to show junior team members.
• Advanced proficiency in Microsoft Tools (Word, Excel, Powerpoint) and able to show junior team members.
• Digital experience preferred.
• Power BI is a bonus.
• Have physical and mental requirements to meet the above listed job responsibilities.

Summary: Senior Analyst Position at VML

Overview:
VML seeks a digital-savvy Senior Analyst with a curious, collaborative mindset to focus on Insights and Optimizations. The role involves analyzing paid channels and site content to enhance digital marketing campaigns and site performance.

Key Benefits:

• Immediate impact on projects.
• Opportunities for continual learning and skill development.
• High visibility in a flat organizational structure that promotes an entrepreneurial culture.
• Positive and fun team environment.

Responsibilities:

• Measurement Planning: Lead Behavioral Site Optimization, collaborate across teams to enhance campaign insights and site performance.
• Analytics Leadership: Provide guidance on statistical analysis for marketing improvements; define business logic and experimental designs.
• Reporting & Analysis: Identify data issues, optimize marketing initiatives, and create analytic reports with a strong narrative.
• Methodology Development: Communicate strategies, develop hypotheses, and improve measurement methodologies and visualizations.

Qualifications:

• Education: Bachelor’s degree required; Master’s preferred in relevant fields.
• Experience: 3+ years in marketing analytics, digital media, or related fields; familiarity with digital marketing.
• Skills: Proficient in digital analytics tools (e.g., Google Analytics, Adobe Analytics), Excel, and Microsoft Suite; experience with Power BI is a plus.

Personal Traits:

• Strong problem-solving initiative.
• Ability to handle multiple projects and collaborate effectively.
• Comfortable presenting insights to clients and teams.