Job title: Sr. Manager, Digital Marketing Analytics, Insights & Measurement

Company: TD Bank

Job description: Company Overview

Tell us your story. Don’t go unnoticed. Explain why you’re a winning candidate. Think ”TD” if you crave meaningful work and embrace change like we do. We are a trusted North American leader that cares about people and inspires them to grow and move forward.

Stay current and competitive. Carve out a career for yourself. Grow with us. Here’s our story: jobs.td.com

Department Overview

What does TD Data & Analytics stand for? For starters, we believe in visionary leadership and insights.

We believe in the talent we grow to better serve our clients, and we know, many of the ground-breaking discoveries and products that represent the future at TD, can all be driven with data.

Job Description

The successful candidate will be a key part of the North American Digital Marketing & Customer Orchestration Team. This team is a dynamic, innovative team that is a part of the central marketing function within TD Bank Financial Group.

As a Sr. Manager of Digital Analytics & Measurement you will lead a group dedicated to analyzing and reporting on digital marketing performance (online and offline), as well as leading improvements in the use of data and business intelligence solutions for reporting and insights. Your role will be to enable marketing excellence and informed decision making through applying a deep understanding of digital data and analytics resulting in higher ROI, deeper customer relationships, and a better customer experience.

Meaningful work is fueled by meaningful performance and career development conversations with your manager. Here’s some of what you may be asked to perform:

• Build for the future and provide people leadership; oversee people plans and strategies to attract, motivate and retain a highly diverse, qualified and engaged team to fulfill current and future business needs
• Create and develop a team not only focused on developing insights but also presenting insights back to partners to drive strategic improvement
• Manage measurement methodologies and real-time BI tool implementations to provide marketing reporting across paid media and digital programs, focusing on automated, integrated results
• Enhance digital analytics capability by developing a “best-in-class” analytics teams that delivers meaningful insights that drive measurable business value
• Identify and champion digital media and analytics projects and services across all paid, owned and earned assets
• Work with vendors and/or internal partners to develop and integrate advanced techniques for performance measurement and attribution.

• Collaborate with partners on marketing challenges and provide fact-based analytical advice across paid, owned and earned digital activities that aligns to strategy & drives shareholder value

Requirements

What can you bring to TD? Share your credentials, but your relevant experience and knowledge can be just as likely to get our attention. It helps if you have:

• Over 10+ years of experience in analytics and marketing, preferably within the context of financial services. In addition, s/he will have a degree in quantitative discipline, science, engineering or business/finance is preferred.
• 5+ years experience managing small to mid sized analytical teams with experience in identifying and growing talent.
• Strong BI/Visualization skills and experience (with specific experience leveraging DOMO being an asset)
• Experience with methodologies for attributing marketing activities to outcomes including multi-touch digital attribution, and marketing mix modelling
• 5+ years of relevant experience in digital analytics data with specific experience with Google Marketing Platform and Adobe Marketing platform preferred
• A passion for analytics, high comfort level and interest in interpreting data and results; ability to ”tell stories” with data and facts
• Proven leadership experience including demonstrated ability to work in and across teams, manage stakeholders and align leadership
• Strong project management skills and a high attention to detail
• An overall dedication to producing high quality work and desire to continuously learn, develop and do better
• Analytically anchored problem-solving skills including the ability to leverage data to formulate statistical solutions to solve business problems
• A broad understanding of digital marketing data, analytical tools and methods and knowledge of where analytics may add value to marketing and/or business

Additional Information

#LI-Hybrid

Hours

37.5

Inclusiveness

At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.

Expected salary:

Location: Toronto, ON

Job date: Wed, 04 May 2022 22:49:52 GMT

Apply for the job now!