Company: Visa

Location: Toronto, ON

Expected salary:

Job date: Wed, 07 May 2025 00:20:17 GMT

Job description: Company DescriptionVisa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.Job DescriptionThe Canadian Marketing team is looking for a Senior Manager to join our team. This role will report to the Senior Director, Marketing and will be responsible for supporting marketing and brand initiatives to drive business growth. Working within a highly matrixed and cross-functional team, the incumbent will develop holistic marketing plans from initial strategy through to execution and measurement. Leveraging their thorough knowledge of multi-channel marketing, incredible interpersonal and project management skills, they will lead creative and media agencies to deliver impactful campaigns. This position will collaborate with internal Visa teams such as Product, Sales, Research, Legal and Marketing teams from other regions. The ideal candidate will be analytically savvy, have impeccable attention-to-detail, and will be comfortable managing and accurately tracking budgets. We are looking for a determined self-starter who is a creative problem solver, deals with complex challenges and ambiguity effectively, and will contribute to the strong and inclusive team culture we have created.Primary Responsibilities

• Serve as primary point of contact and marketing expert for dedicated product lines within Visa Canada
• Nurture and grow cross-functional relationships establishing yourself as a trusted partner
• Contribute to the development and management of annual marketing plan
• Collaborate across client, agency and Visa stakeholders to ideate and launch innovative, high-impact marketing campaigns
• Lead the measurement, analysis, and reporting of marketing program performance and its impact on business results
• Participate, influence and contribute to global marketing efforts
• Present to leadership and cross functional partners
• Day-to-day management of creative and media agency partners
• Budget management

Key Partners

• Canada, US and Global Marketing
• Creative and Media agencies
• Issuing Clients
• Global & Regional Sponsorship teams
• Corporate communications
• Legal
• Finance and Procurement and Compliance

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.QualificationsBasic Qualifications

• 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD

Preferred Qualifications

• 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
• Successful in operating in a fast-paced, highly matrixed organizations.
• Strong executive presence; excellent written and verbal communication skills, Proficient on all Microsoft products including Excel, Word, Outlook, and PowerPoint
• Experience in Payments, Financial Services, Consumer Packaged Goods, or Technology industries
• Accomplished in B2B and B2C marketing strategy
• Ability to work in a highly-matrixed organization to implement and execute result-driven campaigns, preferably with a global scope of influence
• Fluent in Creative Development, Traditional Mass Media and Digital/Social channels including direct experience developing influencer campaigns
• Strong analytical and problem-solving skills, with demonstrated intellectual and analytical rigor applied to a wide variety of marketing problems
• Prior understanding of payment landscape in Canada and relevant Visa product offerings from major Visa Clients (Issuers, FinTech’s, Merchant and Acquirers)
• Strong interpersonal and leadership skills with the ability to influence and build credibility with cross functional stakeholders
• Exceptional communication and presentation skills
• Bilingual (French) a bonus, but not required

Additional InformationVisa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.Visa welcomes and encourages applications from persons with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Company Overview

Visa is a global leader in payments and technology, facilitating over 259 billion transactions annually across more than 200 countries. Its mission is to create a secure and innovative payments network to enable growth for individuals, businesses, and economies.

Job Summary

The Canadian Marketing team seeks a Senior Manager to support marketing and brand initiatives aimed at business growth. Reporting to the Senior Director, this role involves developing comprehensive marketing plans and collaborating with various internal teams and external agencies.

Key Responsibilities

• Act as marketing expert for specific product lines in Visa Canada.
• Foster strong cross-functional relationships.
• Contribute to annual marketing plan development.
• Collaborate with clients, agencies, and stakeholders to launch impactful campaigns.
• Analyze and report on marketing performance and business impact.
• Participate in global marketing initiatives and present to leadership.
• Manage creative and media agency partnerships and oversee budgets.

Qualifications

• Basic: 8+ years of relevant experience; Bachelor’s degree required.
• Preferred: 9+ years with a Bachelor’s or 7+ years with an advanced degree.
• Strong communication skills and proficiency in Microsoft Office.
• Experience in marketing within payments, financial services, or related fields.
• Knowledge of the Canadian payment landscape and Visa’s product offerings.

Additional Information

Visa is an equal opportunity employer that promotes inclusivity and provides accommodations for applicants with disabilities during the selection process.