Company: Intuit

Location: Toronto, ON

Expected salary:

Job date: Wed, 23 Jul 2025 06:24:54 GMT

Job description: As the Staff Marketing Manager, Conversion Rate Optimization, you’ll be responsible for converting top of funnel traffic into paying customers by creating best-in-class digital experiences. You will own the web strategy, analyze the user journey to develop rich insights, and develop a comprehensive experimentation roadmap to optimize our conversion funnels.You are customer-obsessed, love to solve problems, and aren’t afraid to challenge the status quo.Please note that this role will be on a hybrid work model of 3x per week in the Toronto office. Responsibilities

• Define and communicate a strategic roadmap for the international Mailchimp website that aligns with business objectives, brand positioning, and customer lifecycle
• Develop and prioritize the experimentation roadmap, ensuring it aligns with GTM strategy and customers’ needs. Constantly evaluate and refine the roadmap based on changing business priorities, customer feedback, data-backed insights, and market trends.
• Develop and oversee an intake and prioritization process for regional teams to request web content pages, ensuring alignment with business goals and efficient resource allocation.
• Use A/B testing to continually enhance the web acquisition funnel, striking a balance between bold transformative initiatives and incremental improvements
• Develop strategies to convert customers on a freemium plan to a paid plan by deploying funnel optimization and personalization across owned marketing channels
• Extensive use of web analytics (e.g. pathing & fallout analysis, data mining, feedback/surveys, etc.) to understand user behavior and identify actionable insights
• Collaborate with and influence cross-functional teams, including engineers, designers, data scientists, and product marketing to create a cohesive and impactful web experience that supports business strategies and goals.
• Define and monitor key performance indicators (KPIs) related to conversion rates, user engagement, and other relevant metrics to measure success and identify opportunity within the conversion funnel.
• Serve as a growth and conversion rate optimization expert within the company, leading the charge in integrating AI-driven technologies for personalized user experiences.

As the Staff Marketing Manager for Conversion Rate Optimization, you will drive the transformation of top-of-funnel traffic into paying customers through exceptional digital experiences. This role involves owning the web strategy, analyzing user journeys, and creating a comprehensive experimentation roadmap for optimizing conversion funnels. Key responsibilities include defining a strategic roadmap for Mailchimp’s international website, prioritizing experiments based on business goals, and enhancing the acquisition funnel through A/B testing. You will also develop strategies to convert freemium users to paid plans, utilize web analytics to gain insights into user behavior, collaborate with cross-functional teams, and monitor key performance indicators to measure success. The role requires a customer-focused mindset and a willingness to challenge norms, with a hybrid work model of three days a week in the Toronto office.