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Starcom – Specialist, Research and Insight – Toronto, ON

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Company: Starcom

Location: Toronto, ON

Job description: Company Description

Within Canada, Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.

One of our core tenants of media planning and buying is that human experiences drive impact through tangible results. Not only do we seek to deeply understand our clients’ business and what truly motivates consumers, but we seek to design experiences that drive meaningful consumer actions our clients care about – Move People, Move Business.

Over the past couple of years, we have been building something different by transforming the way we do our business. From structuring our investment practice around data and digital to bringing our strategy, data sciences and research practice under one house, we’ve been shaping Starcom to be the media agency of tomorrow. One that both you and I want to work at.

We also work very hard in creating a truly inclusive and empathetic culture, one where our talents feel empowered to voice their opinion, do their best work, all while having a good work life balance.

Job Description

Reporting to the Manager, Research & Insights, the Specialist will be responsible for delivering marketing insights to help drive the strategic planning process, evolve measurement, and optimize the media mix to improve return on investment. This is an opportunity to work as part of a dynamic team where insights and data stories are at the core of the business.

The successful candidate will have superior technical skills and attention to detail but must also be able to solve business issues using data, creativity, and human insight. Working collaboratively and building relationships with various key stakeholders, within Publicis is a key part of this role.

  • Act as an expert resource and trainer for the agency’s planning teams
  • Ensure teams are aware of proprietary agency tools and approaches
  • Prepare competitive reviews for clients
  • Assist with global requests and contribute to global reports
  • Leverage smart use of Power BI dashboards for competitive or other data reporting
  • Take part in handling Market Mix Modeling projects which would involve data gathering, and liaising with clients and the planning team to ensure all inputs are in a consistent fashion.
  • Acts as a lead for driving whitepapers like PubliSEES.
  • Assist with new business pitches and corporate thought leadership pieces.
  • Prepare and present client reports

Qualifications

  • Minimum requirement: 2+ years of research and/or media experience (preferably at an agency or media owner), University or College degree
  • Able to access and interpret syndicated media databases (i.e. Vividata, Numeris, comScore, COMMB) using common industry software systems
  • Familiarity with contemporary media planning terminology and principles
  • Excellent organizational, interpersonal, and time management skills
  • Ability to work independently and proactively but also be a team player
  • Strong Microsoft Office skills, particularly Excel and PowerPoint
  • Solid presentation and training skills
  • Basic knowledge of primary/custom research methodologies, with an interest in learning more.
  • Enthusiastic, proactive, flexible and open to learning new things
  • Previous exposure to Market Mix Modeling and a basic understanding of MMM methodologies would be a bonus.

Additional Information

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Starcom however, only those candidates selected for an interview will be contacted
Starcom is a part of Publicis Media within Publicis Groupe, a leading communications group in Canada with offices in Windsor, Toronto, and Montreal. They focus on creating meaningful consumer actions through media planning and buying backed by empirical data. They have transformed their business to align with data and digital practices and prioritize creating an inclusive and empathetic work culture. The Specialist role involves delivering marketing insights to drive strategic planning, optimize media mix, and improve ROI, as well as training agency teams, preparing client reports, and contributing to new business pitches. Qualifications include 2+ years of research or media experience, familiarity with media databases and planning principles, strong organizational and interpersonal skills, and proficiency in Microsoft Office. Starcom is committed to diversity and inclusion in the workplace and provides accommodations for candidates with disabilities or accessibility needs.
Job Description:

Our company is currently seeking a motivated and dedicated Sales Representative to join our team. The ideal candidate will have a passion for sales and excellent communication skills. In this role, you will be responsible for identifying and contacting potential customers, presenting our products and services, and closing sales.

Responsibilities:
– Identify and contact potential customers through cold calling, networking, and other means
– Present and demonstrate our products and services to potential customers
– Close sales and achieve monthly sales targets
– Provide excellent customer service to maintain relationships with existing customers
– Stay up to date on industry trends and competitor activities

Requirements:
– High school diploma or equivalent
– Proven experience in sales, preferably in a similar industry
– Excellent communication, negotiation, and interpersonal skills
– Ability to work independently and as part of a team
– Strong attention to detail and organizational skills
– Valid driver’s license and reliable transportation

If you are a results-driven professional with a passion for sales, we would love to hear from you. Please apply with your resume and cover letter detailing your relevant experience and why you are interested in joining our team.

Expected salary:

Job date: Wed, 28 Feb 2024 23:51:14 GMT

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