Job title: Subsidiary Product Marketing Manager

Company: Microsoft

Job description: Microsoft is on a mission to empower every person and every organization on the planet to achieve more. Our culture is centered on embracing a growth mindset, a theme of inspiring excellence, and encouraging teams and leaders to bring their best each day. In doing so, we create life-changing innovations that impact billions of lives around the world. You can help us to achieve our mission.

Microsoft is delivering the next generation of intelligent business applications that enables organizations to grow, evolve and transform to meet the needs of their customers and capture new opportunities. This is a pivotal role in Microsoft’s ability to help customers realize their digital transformation.

The Business Applications Business Lead for Finance & Operations is responsible for orchestrating planning and execution across marketing, sales, partner, customer success and services to deliver business outcomes; driving internal, ecosystem and market awareness and excitement; and sharing local market insights. The Business Applications Business Lead is required to have a strong understanding of the business applications industry, their solution portfolio (including at the functional technical level), and a deep understanding of customers’ pain points and opportunities. This role is seen as the voice of the value proposition for the solution portfolio they represent within the subsidiary. In addition, they must be able to articulate the local competitive landscape and develop local compete strategies and product differentiation by leveraging corporate and local research, partner insights and customer feedback.
The Business Applications Business Lead must develop strong partnerships across segment stakeholders to lead and execute the fiscal year local priorities. The Business Applications Business Lead understands, orchestrates and influences programs, campaigns and marketing activities, and shares insights and results to Corp and other leads worldwide. An essential aspect of the role is to align the content, timing and delivery of marketing messages and outreach to Microsoft’s customers and partners. The various messages need to be well aligned, with the end goal of supporting a “One Microsoft” motion. The Business Applications Business Lead is an ambassador of the overall product brand and Microsoft customer and partner experience.

The Impact You’ll Be Making

Strategic Planning: 20% of time

• Develop and own the local go-to-market strategy for driving cloud revenue growth, market share, and active usage

• Orchestrate the creation of marketing plans and campaign investment decisions based on market opportunity and analysis, partner ecosystem, and competitive landscape. Lead targeting for product marketing-owned campaigns and activities. Partner with segment/channel teams to prioritize investment decisions for non-product marketing owned activities

• Conduct local competitive analysis and develop competitive tactics to drive target market share gains

• Determine a common set of performance indicators for local marketing activities in collaboration with other teams involved (e.g. segment marketing, other business groups)

• Understand the partner ecosystem that supports the solution portfolio and align with partner roles for partner capacity and to-/thru-partner planning

Solution Evangelism: 30% of time

• Maintain product knowledge and evangelize the solution portfolio internally and externally to partners, customers, press, and influencers

• Curate solution content such as bill of materials (BOM), customer benefits, messaging, competitive differentiators, scripts/demos, value propositions and storytelling to business decision makers and technical audiences (localize as needed)

• Drive awareness of promotions/offers to key stakeholders across sales, partner, marketing and services roles

• Work closely with corporate, sales and segment teams to develop customer advocacy strategy and stories

• Establish Microsoft as the Thought Leader in the Business Applications space by building the right partner ecosystem, capturing the mindshare with BDMs through industry relevant business outcomes, engaging with customer communities and technical influencers, and driving adoption of Finance & Operations workloads

Program/Campaign Execution: 20% of time

• Manage Business Applications planning scenarios and engage with key stakeholders (i.e. segment teams, other business groups, central marketing) to ensure successful execution

• Execute product launches supporting the business applications strategy and contribute to partner readiness

• Actively engage across segment teams and the subsidiary supporting a “One Microsoft” approach

• Act as the voice of the field by ensuring timely updates/feedback to corporate stakeholders on product marketing and campaign execution in subsidiary

• Track and report marketing performance/key performance indicators through standardized marketing tools

Business Management: 30% of time

• Own the end to end business and management of your solution portfolio across segments, drive key performance indicators and scorecard metrics, and actively participate in the rhythm of the business for business performance reviews

• Collaborate with your stakeholders to interpret market opportunity/risk and build appropriate go-to-market/correction of errors plan

• Deliver key insights and asks to accelerate adoption of solution portfolio. Qualify inhibitors with recommendations to escalate to Corporate and Subsidiary leadership teams

• Actively participate in the worldwide community by exchanging best practices and insights with your peers

• Drive local change management needed to accelerate execution and growth

Experience: 5-8 years of product marketing experience in business applications/cloud

Education: Bachelor’s Degree required. Relevant fields of study include Marketing, Business, or Computer Science. MBA or Master’s Degree preferred.

Skills & Knowledge:

• Evangelist and subject matter expert for product/solution
• Strong analytical skills and results-oriented marketing
• Understanding of line of business decision maker audience and customer engagement solutions
• Product marketing experience within a consultative solution selling model
• Excellent verbal and written communication skills
• Deep customer focus and ability to communicate technical information to non-technical audiences
• Ability to partner and align cross-segment/subsidiary stakeholders
• Sales or Business Development experience is a plus

Expected salary:

Location: Toronto, ON

Job date: Sat, 17 Jul 2021 01:56:09 GMT

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