Company: Questrade

Location: Toronto, ON

Expected salary:

Job date: Thu, 06 Mar 2025 02:12:49 GMT

Job description: Supervisor, Integrated Media Planning – (Hybrid)Toronto, ON, Canada Req #2948Tuesday, March 4, 2025Questrade Financial Group (QFG) of Companies is committed to helping our customers become much more financially successful and secure.We are everything a traditional financial institution is not. At QFG, you will be constantly moving forward, bringing the future of fintech into existence. You will be a part of a collaborative team that cares deeply about our mission and each other. Your team members will help you conquer challenges, push boundaries and discover what you are truly capable of.This is a place where you can explore, discover and learn with continuous growth. As a diverse and inclusive place to work, there are flexible working arrangements so you can unleash your creativity and curiosity with no limits. If you share the same sense of infinite possibility, come shape your future at Questrade.What’s in it for you as an employee of QFG?Health & wellbeing resources and programsPaid vacation, personal, and sick days for work-life balanceCompetitive compensation and benefits packagesWork-life balance in a hybrid environment with at least 3 days in officeCareer growth and development opportunitiesOpportunities to contribute to community causesWork with diverse team members in an inclusive and collaborative environmentWe’re looking for our next Supervisor, Integrated Media Planning. Could It Be You?Step into the realm of digital marketing mastery and become the Supervisor, Integrated Media Planning, where you will orchestrate a symphony of strategies to captivate and convert countless new customers. As a visionary leader, you will ignite the digital landscape with innovative campaigns that seamlessly weave through paid channels and ignite a harmonious synergy with all marketing touchpoints.Your mission will extend far beyond crafting brilliant strategies. You will be the conduit of knowledge, sharing insights and empowering stakeholders to make informed decisions. Operational excellence will be your hallmark as you ensure flawless campaign launches, monitor performance with precision, and steer the course towards exceeding business goals.In this dynamic role, you will collaborate with marketing’s finest minds to fuse media, creativity, and customer experiences into an unforgettable symphony. Together, you will orchestrate a digital masterpiece that will elevate your brand and leave an enduring impact on the market.Need more details? Keep reading…Media Strategy (Inclusive of both offline and online)Define & implement a holistic strategy encompassing all paid channels, with a digital-forward focusTranslate marketing and business goals to actionable media campaigns with a focus on overall lead acquisition and efficiencyAlign with Marketing Strategy, Brand, and Product on which campaigns are considered high priority.Work closely with internal teams to integrate and execute paid media strategies (e.g. search, social, programmatic).Overall optimization across channels to ensure dollars are being spent in an efficient mannerAnalyze business and campaign results across channels and report on performance, actionable insights & learnings to all shareholders on a timely basisManage the Media Budget and Media Plans to support in decisions around tactics and budget allocation to drive acquisitionAnalyze and identify trends, formulate insight, conclusions and recommendations to drive continuous improvement in our acquisition effortsMonitor the competitive and technology landscape to provide regular recommendations on media trends and capabilities, and ensure continued innovation of capabilities at QuestradeWork closely with internal stakeholders to ensure all objectives are being met and transparency is available for all current projectsWork closely with external partners and vendors to form strong relationships, stay up-to-date on latest product offerings and insights, and leverage all channels to drive incremental acquisition outcomesDigital Media OperationsResponsible for roadmap definition, administration, and operation of digital media platformsDefine marketing audiences and strategies on how to reach them through the paid media ecosystemPerform QA of digital assets prior to launch, including display and video content and 3rd party ad tags and pixels.Develop testing/optimization strategy, process, and scheduleData & AnalyticsDefines, drives, and leverages data and analytics to optimize media performance across Questrade’s acquisition channelsMonitor attribution and analytics, with a focus on CPL, Reach, & EngagementSupport in the development of the measurement strategy of digital media campaigns across relevant platforms and channelsSupport in the development of tagging specifications to support digital media measurement and optimization strategiesMaintain regular reports and KPI dashboards for both marketing team, and executives to track performance towards set targets and objectivesQ.com EvolutionWork closely with website teams to ensure customer journey is seamless from off-site to on-siteIdentify any areas which can be added to Q.com to help the consumer journey be more seamless from off-site mediaIdentify different needs and paths for different digital audiences and ensure content exists on Q.com to satisfy needs of paid digital audiencesSo are YOU our next Supervisor, Integrated Media Planning? You are, if you have…4-6 years of digital planning experience at a media agency or marketing acquisition strategy roleClear understanding of all different media channels, with a primary focus on digital channels, and their role in the consumer journeyExperience in developing strategies for digital campaigns which are a part of bigger multi-channel initiativesAbility to think strategically and drive solid results to grow the businessStrong data analytics and strategy backgroundAbility to identify, document and communicate insights and recommendationsHands on experience in marketing project managementTake ownership of tasks and drive projects through to completionReliable self-starter with attention to detail and passion for qualityStrong interpersonal, problem-solving and decision-making skillsHave an insatiable curiosity and a constant drive to learn and improveUp to date with all emerging digital trends and issuesPrevious experience in financial servicesWorked on large marketing accounts with multiple LOBAd Operations Skills – tagging, troubleshooting, etc.Experience with digital media buying platformsExperience with site analytics toolsExperience with media and consumer research platforms and tools#LI-GT1#LI-Hybrid#LI-OnsiteSounds like you? Click below to apply!At Questrade Financial Group of Companies, with multiple office locations around the world, we are committed to fostering a diverse, inclusive and accessible work environment. This is an environment where individuals are treated with dignity and respect. Here, the unique skills and experience you bring will be valued. You will be supported and motivated, so that you can harness your unlimited potential. Our team reflects the diversity of the communities we serve and operate in. Having a collaborative and diverse team helps us push boundaries to bring the future of fintech into existence—not only for the benefit of our customers, but for those who build their career with us.Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment/selection process, please let us know and we will work with you to meet your needs.

Questrade Financial Group is looking for a Supervisor, Integrated Media Planning to help in their mission of financial success for their customers. The ideal candidate will be responsible for developing and implementing holistic media strategies, managing media budgets and plans, analyzing performance, and collaborating with internal and external stakeholders. The role also involves overseeing digital media operations, data analytics, and website evolution. The candidate should have 4-6 years of digital planning experience, strong data analytics skills, and a background in marketing project management. The company offers competitive compensation, flexible working arrangements, and opportunities for career growth and development in a diverse and inclusive environment. If you are interested in shaping the future of fintech, apply now.