Company: Questrade

Location: Toronto, ON

Expected salary:

Job date: Wed, 09 Apr 2025 04:18:34 GMT

Job description: What’s in it for you as an employee of QFG?Health & wellbeing resources and programsPaid vacation, personal, and sick days for work-life balanceCompetitive compensation and benefits packagesWork-life balance in a hybrid environment with at least 3 days in officeCareer growth and development opportunitiesOpportunities to contribute to community causesWork with diverse team members in an inclusive and collaborative environmentWe’re looking for our next Supervisor, Integrated Media Planning. Could It Be You?Step into the realm of digital marketing mastery and become the Supervisor, Integrated Media Planning, where you will orchestrate a symphony of strategies to captivate and convert countless new customers. As a visionary leader, you will ignite the digital landscape with innovative campaigns that seamlessly weave through paid channels and ignite a harmonious synergy with all marketing touchpoints.Your mission will extend far beyond crafting brilliant strategies. You will be the conduit of knowledge, sharing insights and empowering stakeholders to make informed decisions. Operational excellence will be your hallmark as you ensure flawless campaign launches, monitor performance with precision, and steer the course towards exceeding business goals.In this dynamic role, you will collaborate with marketing’s finest minds to fuse media, creativity, and customer experiences into an unforgettable symphony. Together, you will orchestrate a digital masterpiece that will elevate your brand and leave an enduring impact on the market.Need more details? Keep reading…Media Strategy (Inclusive of both offline and online)Define & implement a holistic strategy encompassing all paid channels, with a digital-forward focusTranslate marketing and business goals to actionable media campaigns with a focus on overall lead acquisition and efficiencyAlign with Marketing Strategy, Brand, and Product on which campaigns are considered high priority.Work closely with internal teams to integrate and execute paid media strategies (e.g. search, social, programmatic).Overall optimization across channels to ensure dollars are being spent in an efficient mannerAnalyze business and campaign results across channels and report on performance, actionable insights & learnings to all shareholders on a timely basisManage the Media Budget and Media Plans to support in decisions around tactics and budget allocation to drive acquisitionAnalyze and identify trends, formulate insight, conclusions and recommendations to drive continuous improvement in our acquisition effortsMonitor the competitive and technology landscape to provide regular recommendations on media trends and capabilities, and ensure continued innovation of capabilities at QuestradeWork closely with internal stakeholders to ensure all objectives are being met and transparency is available for all current projectsWork closely with external partners and vendors to form strong relationships, stay up-to-date on latest product offerings and insights, and leverage all channels to drive incremental acquisition outcomesDigital Media OperationsResponsible for roadmap definition, administration, and operation of digital media platformsDefine marketing audiences and strategies on how to reach them through the paid media ecosystemPerform QA of digital assets prior to launch, including display and video content and 3rd party ad tags and pixels.Develop testing/optimization strategy, process, and scheduleData & AnalyticsDefines, drives, and leverages data and analytics to optimize media performance across Questrade’s acquisition channelsMonitor attribution and analytics, with a focus on CPL, Reach, & EngagementSupport in the development of the measurement strategy of digital media campaigns across relevant platforms and channelsSupport in the development of tagging specifications to support digital media measurement and optimization strategiesMaintain regular reports and KPI dashboards for both marketing team, and executives to track performance towards set targets and objectivesQ.com EvolutionWork closely with website teams to ensure customer journey is seamless from off-site to on-siteIdentify any areas which can be added to Q.com to help the consumer journey be more seamless from off-site mediaIdentify different needs and paths for different digital audiences and ensure content exists on Q.com to satisfy needs of paid digital audiencesSo are YOU our next Supervisor, Integrated Media Planning? You are, if you have…4-6 years of digital planning experience at a media agency or marketing acquisition strategy roleClear understanding of all different media channels, with a primary focus on digital channels, and their role in the consumer journeyExperience in developing strategies for digital campaigns which are a part of bigger multi-channel initiativesAbility to think strategically and drive solid results to grow the businessStrong data analytics and strategy backgroundAbility to identify, document and communicate insights and recommendationsHands on experience in marketing project managementTake ownership of tasks and drive projects through to completionReliable self-starter with attention to detail and passion for qualityStrong interpersonal, problem-solving and decision-making skillsHave an insatiable curiosity and a constant drive to learn and improveUp to date with all emerging digital trends and issuesPrevious experience in financial servicesWorked on large marketing accounts with multiple LOBAd Operations Skills – tagging, troubleshooting, etc.Experience with digital media buying platformsExperience with site analytics toolsExperience with media and consumer research platforms and tools#LI-HybridSounds like you? Click below to apply!

As an employee of QFG, you can access health & wellbeing resources, have paid time off for work-life balance, competitive compensation and benefits, career growth opportunities, and the chance to contribute to community causes. The company is looking for a Supervisor, Integrated Media Planning who will be responsible for developing and implementing media strategies, managing digital media operations, and analyzing data to optimize media performance. The ideal candidate should have experience in digital planning, strong data analytics skills, and be up to date with emerging digital trends. If this sounds like you, you can apply for the position.