Head of Brand Marketing – Sports Interaction and Party Casino-Canada – Entain – Toronto, ON

Company: Entain

Location: Toronto, ON

Expected salary:

Job date: Wed, 30 Apr 2025 22:40:28 GMT

Job description: Company DescriptionSports betting, gaming and interactive entertainment is changing, and we’re leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We’re pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it’s your game. So let’s win together.Job DescriptionAs a Head of Brand Marketing you will be responsible for leading brand strategy, partnerships, creative excellence, and customer marketing optimization while aligning brand performance with business growthReporting to the Head of Canada you will be part of the Marketing Team.Role SummaryAs the Head of Brand Marketing, you will drive the strategic vision and positioning of Sports Interaction and PartyCasino in Canada, ensuring consistent, impactful, and engaging brand communication. You will oversee a double-digit brand marketing budget, all brand marketing efforts, from integrated campaigns to sponsorships, partnerships, and digital content, lead external agencies and collaborating closely with creative, performance marketing, and product teams.Key Responsibilities:Brand Strategy and Positioning

  • Define and execute a comprehensive brand strategy aligned with Entain Canada’s overall business goals.
  • Develop differentiated positioning for both brands, resonating with Canadian players and stand out in the iGaming market.
  • Conduct market research and competitor analysis to identify growth opportunities.
  • Lead customer segmentation strategies and ensure personalized marketing approaches.
  • Build and lead a multi-channel brand strategy to enable growth of market share Campaign Development and Execution
  • Lead multi-channel marketing campaigns, including digital, TV, out-of-home, social media, experiential and more.
  • Oversee creative execution, ensuring all campaigns reflect the unique tone, values, and positioning of each brand.
  • Collaborate with external agencies to produce high-quality, engaging content.
  • Integrate CRM optimization and data-driven insights into campaign strategies.

Sponsorships and Partnerships

  • Identify and manage strategic sponsorship opportunities, including partnerships with Canadian sports teams, leagues, and events to amplify brand visibility.
  • Develop influencer marketing strategies and build partnerships with content creators relevant to Canadian audiences.

Team Leadership and Collaboration

  • Lead and inspire a team of brand marketers, fostering a culture of innovation, collaboration, and accountability.
  • Partner with performance marketing, customer experience, and product teams to align brand initiatives with broader marketing strategies.
  • Serve as a key representative of the marketing function within the Canadian leadership team.

Analytics and Optimization

  • Use data-driven approaches to measure the impact of brand investments towards commercial targets.
  • Track, optimise and regularly report on performance of brand campaigns, providing insights and recommendations for senior leadership and stakeholders.
  • Track brand KPIs, such as brand awareness, customer sentiment, and campaign ROI, leveraging tools like Google Analytics.
  • Partner with CRM team to optimization strategies and automation of customer journeys.

Regulatory and Responsible Gaming Compliance

  • Ensure all marketing activities adhere to Canadian iGaming regulations, including provincial requirements.
  • Promote responsible gaming through thoughtful and compliant messaging across all brand communications.

QualificationsQualifications:

  • 8+ years of experience in brand marketing, with at least 3-5 years in a brand marketing leadership role.
  • Significant brand strategy experience, including proven experience transforming a brand to capture significant growth
  • Proven track record of managing successful campaigns in the iGaming, sports, entertainment, or technology sectors is ideal.
  • Experience in the iGaming space is preferred
  • Strong understanding of Canadian marketing trends, consumer behaviours, and the competitive landscape.
  • Experience working with sponsorships, partnerships, and multi-channel campaigns tailored to local markets.

Technical Skills

  • Proficiency in analytics tools (e.g., Google Analytics) and marketing platforms.
  • Familiarity with CRM tools and data-driven marketing strategies.
  • Strong knowledge of iGaming platforms, trends, and advertising standards in Canada is ideal.

Leadership Skills

  • Exceptional leadership and team management capabilities, with experience mentoring and developing high-performing marketing teams.
  • Strong stakeholder management skills, with the ability to influence and present to senior leadership.

Competencies and Attributes

  • Strategic thinker with a customer-first mindset.
  • Creative and innovative approach to brand storytelling.
  • Data-driven decision-maker with a focus on measurable outcomes.
  • Collaborative leader capable of inspiring cross-functional team

Education

  • Bachelor’s degree in Marketing, Business Administration, or a related field. An MBA is a strong asset.

Additional InformationAt Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning.Depending on your role and location, you can expect to receive benefits like

  • A regular bonus
  • Healthcare support
  • A stake in our success through our ShareSave scheme
  • Great development opportunities
  • Wellbeing support, and so much more.

And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes, join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.At Entain, we do what’s right. It’s one of our core values and that’s why we’re taking the lead when it comes to creating a diverse, equitable and inclusive future – for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated.We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.

Company Overview

Entain is at the forefront of transforming sports betting, gaming, and interactive entertainment by prioritizing user experience and innovation. The company emphasizes pushing boundaries with technology and collaboration, inviting individuals to join in and contribute to its success.

Job Position: Head of Brand Marketing

Role Summary

The Head of Brand Marketing will lead brand strategy and performance for Sports Interaction and PartyCasino in Canada, managing a double-digit marketing budget and overseeing integrated campaigns, partnerships, and digital content.

Key Responsibilities

  1. Brand Strategy and Positioning

    • Develop and execute brand strategies aligned with business goals.
    • Conduct market research to identify opportunities.
    • Implement customer segmentation and personalized marketing.

  2. Campaign Development and Execution

    • Lead multi-channel marketing campaigns across various platforms.
    • Ensure creative execution aligns with brand values.
    • Collaborate with external agencies for effective content production.

  3. Sponsorships and Partnerships

    • Manage strategic sponsorships with sports teams and events.
    • Develop influencer marketing strategies.

  4. Team Leadership and Collaboration

    • Inspire a team of brand marketers and promote a collaborative culture.
    • Align brand initiatives with broader marketing strategies.

  5. Analytics and Optimization

    • Use data to measure campaign effectiveness and report insights.
    • Optimize brand campaigns based on KPIs.

  6. Regulatory Compliance

    • Ensure marketing activities adhere to Canadian iGaming regulations.
    • Promote responsible gaming through compliant messaging.

Qualifications

  • Experience: 8+ years in brand marketing, with 3-5 years in leadership roles, preferably in iGaming.
  • Skills: Proficiency in analytics tools, strong understanding of Canadian markets, and leadership capabilities.

Education

  • Bachelor’s in Marketing, Business Administration, or related field; an MBA is advantageous.

Additional Information

Entain offers competitive salary packages, bonuses, healthcare support, and opportunities for professional development. The company is committed to diversity, equity, and inclusion in its workplace culture. Adjustments for recruitment processes are available upon request.