Company: Truist
Location: Orlando, FL
Expected salary:
Job date: Sat, 19 Jul 2025 22:20:33 GMT
Job description:
Job Title: Marketing Specialist – Asset Resolution
Job Description:
We are seeking a dynamic Marketing Specialist to join our team, focusing on the marketing process related to asset resolution paths, including the sale of assets or businesses, whether as a going concern or through liquidation. This role requires a strategic thinker with a deep understanding of marketing principles and an ability to navigate complex business scenarios.
Key Responsibilities:
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Market Analysis: Conduct thorough market research to identify potential buyers and assess competition for assets or businesses on the market.
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Strategic Planning: Develop comprehensive marketing strategies tailored to the specific needs of asset sales, ensuring effective outreach and engagement with target audiences.
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Content Creation: Create compelling marketing materials, including brochures, digital content, and presentations, to effectively communicate the value of assets or businesses for sale.
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Campaign Management: Manage and execute marketing campaigns across multiple channels (digital, social media, print) to maximize visibility and interest in the assets or businesses being sold.
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Stakeholder Collaboration: Work closely with internal teams, including finance and legal, to ensure alignment on asset valuation, compliance, and communication strategies.
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Client Engagement: Build and maintain relationships with potential buyers, investors, and stakeholders throughout the sales process, providing updates and facilitating discussions as necessary.
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Performance Tracking: Monitor the success of marketing efforts through analytics, adjusting strategies based on data-driven insights to enhance effectiveness.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience in marketing, preferably in asset sales or business liquidation.
- Strong analytical skills with the ability to interpret market trends and data.
- Excellent written and verbal communication skills, with a knack for persuasive messaging.
- Proficiency in digital marketing tools and platforms, CRM systems, and data analytics.
What We Offer:
- Competitive salary and benefits package.
- Opportunities for professional development and career growth.
- A collaborative work environment that values creativity and innovation.
Join us in shaping impactful marketing strategies that drive successful asset resolutions, and help guide businesses through pivotal transitions.
