Company: emergiTEL
Location: Toronto, ON
Expected salary:
Job date: Sat, 03 May 2025 07:16:20 GMT
Job description: Position Overview
We’re seeking a Senior SEO Strategist to lead and execute the organic search strategy for both Koodo Mobile and Public Mobile brands. This role will be responsible for driving organic visibility, traffic growth, and digital presence across both brands, while collaborating closely with paid search partners to create a cohesive search marketing strategy.Key Responsibilities
Develop and execute comprehensive and complimentary SEO strategies for both Koodo Mobile and Public Mobile websites
Lead technical SEO initiatives to improve overall site performance
Conduct in-depth keyword research and competitive analysis specific to the telecom industry
Collaborate with content teams to optimize existing content and guide new content creation
Perform regular SEO audits and implement recommendations across both brand properties
Monitor and analyze SEO metrics, providing regular performance reports and insights
Stay current with SEO best practices and telecom industry trends
Work closely with the SEM team to create integrated search strategies that maximize ROI
Coordinate keyword targeting and ad copy development with the SEM partners to ensure consistency across paid and organic search efforts
Analyze data from both SEO and SEM campaigns to identify opportunities for cross-channel optimizationRequired Qualifications
6+ years of SEO experience preferred, with at least 3+ years in a strategic role. We are looking for someone with:Proven track record of improving organic search performance for large websites
Strong understanding of technical SEO
Experience with enterprise-level SEO tools and analytics platforms
Demonstrated expertise in local SEO strategies
Strong analytical skills with experience in data-driven decision making
Experience in the telecommunications industry preferred
Solid understanding of SEM principles and how they complement SEO efforts
Proven ability to collaborate effectively with cross-functional teams and agency partners, especially SEM specialistsTechnical Skills
The ideal candidate will have experience working with digital teams, developers and analysts.
Advanced knowledge of Google Analytics, Adobe Analytics, Search Console, and SEO tools (Ahrefs, SEM Rush etc)
Understanding of HTML, CSS, and basic JavaScript
Proficiency in SEO audit tools and crawling software
Experience with content management systems
Familiarity with paid search platforms like Google Ads and Microsoft AdvertisingCollaboration and Integration
The ideal candidate will have a strong understanding of how SEO and SEM work together to create a comprehensive search marketing strategy. They should be able to:
Align SEO and SEM efforts to create a unified search presence
Use insights from paid search campaigns to inform organic search strategies and vice versa
Develop integrated reporting that showcases the combined impact of SEO and SEM efforts
Collaborate on budget allocation decisions to maximize overall search marketing ROI
Position Overview
We are looking for a Senior SEO Strategist to lead the organic search strategies for Koodo Mobile and Public Mobile. The role focuses on enhancing organic visibility, traffic growth, and overall digital presence while collaborating with paid search teams.
Key Responsibilities
- Develop and implement comprehensive SEO strategies for both brands.
- Manage technical SEO to enhance site performance.
- Conduct keyword research and competitive analysis in the telecom sector.
- Collaborate with content teams for optimization and new content creation.
- Perform regular SEO audits and implement the findings.
- Monitor SEO metrics and provide performance insights.
- Stay updated with SEO best practices and telecom trends.
- Work with SEM teams to create integrated search strategies.
- Analyze data from SEO and SEM campaigns for optimization opportunities.
Required Qualifications
- 6+ years of SEO experience, with 3+ years in a strategic role.
- Proven ability to improve organic search performance for large websites.
- Strong knowledge of technical SEO and local SEO strategies.
- Experience with enterprise SEO tools and analytics platforms.
- Strong analytical skills and familiarity with SEM principles.
Technical Skills
- Experience with digital teams, developers, and analysts.
- Proficient in Google Analytics, Adobe Analytics, Search Console, and SEO tools.
- Understanding of HTML, CSS, and basic JavaScript.
- Familiarity with content management systems and paid search platforms.
Collaboration and Integration
The ideal candidate will understand the synergy between SEO and SEM. They will align efforts, utilize insights from both campaigns, develop integrated reporting, and collaborate on budget decisions to optimize search marketing ROI.
