The Opportunity:

Edsembli is seeking a seasoned professional to join their commercial team as a Marketing Specialist. The company is a specialized software solutions vendor that provides a cloud administrative platform for the K-12 education sector. It serves over 1.7-million students across North America, providing HR and Payroll, Finance and a Student Information System.

This role provides the opportunity to:

• Join a small, talented and driven commercial team
• Build a foundation for long-term career growth in a growing, entrepreneurial IT firm
• Work in a collaborative commercial team that supports the efforts of the organization to grow the business and serve customer

Responsibilities:

As the Marketing Specialist, your role reports into the Chief Executive Officer and makes a major contribution to the company’s commercial and marketing performance by:

• Conducting market and customer research to gather data and insight about target personas, buyer needs, and the purchasing decision processes, including key buyer roles.
• Developing and executing digital marketing campaigns
• Ongoing optimization of digital campaigns to accelerate volume of customer leads
• Managing the website to maximize customer engagement
• Supporting communications projects for various components of the marketing life cycle
• Overseeing the content strategy to drive more traffic to the website (creating new content for our web site and social media channels including blogs, videos, display ads, virtual events, infographics etc)
• Driving keyword analysis with an understanding of SEO techniques,
• Tracking ROI on various marketing initiatives
• Defining marketing strategies to assist the sales team to identify, qualify, manage, and close sales
• Contributing to media, social, email, and other marketing efforts, working collaboratively with internal creative services team and external agencies to recommend and help develop content to support campaigns translating thought leadership messaging into a variety of formats (articles, videos, infographics) for owned channels.

Required Qualifications:

• 5+ years’ experience, preferably in a B2B and/or SaaS environment
• Strong writing, communication, presentation development and delivery skills.
• Experience in copy writing and content delivery
• Creative mind with a willingness to try new things and build new approaches and best practices.
• Strong understanding of the technology landscape and buyer needs.
• Self-starter with the ability to lead and influence colleagues across other departments and other business units.
• Moderate knowledge of Microsoft Excel, Microsoft Word, Microsoft PowerPoint, Adobe creative cloud, and Canva
• Graphic design experience and branding an asset

Edsembli Inc will accommodate persons with disabilities in accordance with the Accessibility for Ontarians with Disabilities Act, and in accordance with the Human Rights Code. Accommodation for applicants with disabilities will be provided at each stage of the recruitment process. If you have a disability and require accommodation to complete the application form, please contact us at careers@edsembli.com. In addition, if you are invited to participate in an interview stage, please inform us if you require special accommodation at the time of your invitation for an interview.