ABOUT GOWLING WLG

At Gowling WLG, our dedication to excellence and quality service begins with our people. As a global law firm with offices across Canada, the U.K., Europe, the Middle East and Asia, we pride ourselves on sourcing and retaining top talent who bring energy, passion and commitment to the delivery of outstanding client service.

When it comes to diversity, we not only accept it — we celebrate it, support it and thrive on it. To create an engaging and rewarding place to work, we seek to attract talented people from a diverse range of backgrounds and cultures. Our aim is to help everyone reach their full potential and achieve their personal and professional goals.

Employee satisfaction is important to us. We work hard to ensure that our people are motivated, engaged and empowered. We are guided by our firm’s Core Values – The Power of Teamwork, Always Striving to be Better, We all Bring Something Different – in all that we do.

Our diverse group of legal professionals, law students, law clerks/paralegals, legal administrative assistants and business support services team work together, and are respected and valued for their individual contributions.

PROFILE

We are currently recruiting for a Digital Marketing Coordinator to join our Business Development & Marketing team. Working within a team environment, the Digital Marketing Coordinator will be responsible for supporting the firm’s day-to-day digital marketing activities across a range of channels.

This role will be required to work remotely until such time as access to our offices is permitted. Once access is permitted, this role can be based in any of our Gowling WLG offices across Canada: Montreal, Ottawa, Toronto, Waterloo, Hamilton, Calgary and Vancouver.

RESPONSIBILITIES

• Work closely with the Digital Marketing Manager and other digital team members to provide day-to-day support to the firm’s digital marketing activities, including updating the firm’s website, preparing e-newsletters and event invitations for distribution, and working on digital projects as assigned.
• Support the identification and implementation of website best practices in terms of navigation, usability, design, presentation, content, lead generation and search engine optimization.
• Assist in measuring the effectiveness of the firm’s digital strategies through Google Analytics and other measurement tools.
• Support the firm’s social media activities as needed across platforms such as Twitter, LinkedIn, Facebook and YouTube.
• Stay current on digital marketing best practices, platforms and tools, and apply them proactively.
• Any other duties as required.

QUALIFICATIONS

• Gowling WLG has introduced a COVID-19 mandatory vaccination policy that requires full vaccination against COVID-19 for everyone working in or visiting its Canadian offices effective September 27, 2021. Accordingly, an offer of employment will be conditional upon the successful candidate providing proof of full vaccination. Any exemption request will be considered on a case-by-case basis and granted only where the request meets the requirements of applicable legislation.
• At least (2) two years of experience in web content management and digital marketing, preferably in a professional services environment.
• Post-secondary degree in marketing, communications or a related field of study; completion of a digital marketing program preferred.
• Understanding of best practices in website design, email marketing, content marketing, search engine optimization and social media; knowledge of conversion rate optimization, A/B testing, engagement metrics; familiarity with page elements that influence conversion is an asset.
• Working knowledge of HTML, understanding of CSS, ideally familiar with Dreamweaver, proficient with Photoshop and familiar with the Adobe Creative Suite.
• High level of competency with at least one content management system such as Kentico, WordPress, Umbraco, Sitecore, or other (i.e. proprietary and/or open source).
• Knowledge of Google’s web management tools, including Analytics and Tag Manager.
• Experience using email marketing platforms (e.g. Vuture, MailChimp, HubSpot) to create, monitor and optimize a wide variety of email marketing campaigns.
• Understanding of CRM systems, ideally InterAction.
• High proficiency with Microsoft Office suite (Word, Excel, Power Point, etc.); comfortable generating reports on analytics using Excel; ability to analyze raw data, compile and track analytics to surface insights and drive agile improvements.
• Exceptional attention to detail, time management, written, verbal communication and interpersonal skills.
• Strong ability to multi-task, adapt quickly to changing priorities and deliver exceptional work in a fast-paced and deadline-driven environment.
• Ability to communicate effectively with other firm members, with the aptitude to take care of internal clients’ needs in a professional and courteous manner.
• French language skills are an asset.

Gowling WLG is proud to offer equal employment opportunities.

If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.