newContent and Social Media SpecialistSUNPANScarborough, ON Possess strong understanding of B2B marketing. 3+ years of experience in copywriting or content marketing. Post-secondary degree in Business or Journalism, with… 2 days ago·More…View all SUNPAN jobs – Scarborough jobsSalary Search: Content and Social Media Specialist salaries in Scarborough, ON

The Content & Social Media Specialist, reporting to the Digital Communication Manager, is a highly motivated, creative and passionate member of the Marketing team. They will assist the Digital Communication manager in engaging people, conversations and developing leads and sales while communicating the company’s brand in a positive, authentic way.

PRINCIPAL FUNCTIONS & OBJECTIVES

Copy and Content Development

  • Write compelling product descriptions by incorporating brand storytelling and creative elements
  • Maintain an editorial calendar and contribute ideas to overall content and social media strategy; you will be a strong advocate for deadlines
  • Perform regular content audits to optimize copy for SEO keywords; incorporate site analytics to determine top performing content and provide insight on how to improve low performing content
  • Regularly monitor, maintain, and implement new strategies to improve SEO performance
  • Maintain landing pages on website, ensuring accurate product information and imagery is uploaded
  • Work with Digital Communications Manager to plan and produce engaging blogs and press releases
  • Collaborate with internal and external creative teams (photographers, graphic designers) on content creation
  • Organize and manage content into a user-friendly library for Marketing department
  • Work with all members of Marketing department to maintain internal documents, including but not limited to Standard Operating Procedures, policies, contracts
  • Other ad hoc duties as assigned

Social

  • Assist in the development of a content calendar and daily social media execution
  • Work closely with the Digital Communications Manager to manage influencer program
  • Monitor and understand competitor social media and communication strategies; provide reports of trending tactics

REQUIREMENTS

  • Communication skills: Must exhibit exemplary writing and editing skills. Please include a link to your portfolio.
  • 3+ years of experience in copywriting or content marketing
  • Post-secondary degree in Business or Journalism, with preference for marketing, communications, public relations, fashion management or equivalent
  • Organization and time management skills are a must: This role will be responsible for a series of projects and will require strong attention to detail.
  • Must display professionalism and collaborative attitude: This role will be working with cross-functional departments and external business partners.
  • Experience with digital analytics
  • Possess strong understanding of B2B marketing
  • Paid Social Ads experience is an asset

Job Types: Full-time, Permanent

Benefits:

  • Dental care
  • Extended health care

Schedule:

  • 8 hour shift

Content and Social Media Specialist


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Digital Ecommerce SpecialistBy Peter and Pauls2.6Vaughan, ON Certifications and credentials in digital marketing and ecommerce. Daily ecommerce support: product uploads, copywriting, website maintenance, digital… 30+ days ago·More…View all By Peter and Pauls jobs – Vaughan jobsSalary Search: Digital Ecommerce Specialist salaries in Vaughan, ONSee popular questions & answers about By Peter and Pauls

Location: 6260 Highway 7, Vaughan Ontario

Posted date: July 13, 2021

We are looking for a digital and ecommerce specialist to lead and execute the end to end delivery on both our retail and future restaurant business.

The candidate must have proven expertise with launching Google ad campaigns, remarketing, shopping and social media campaigns. This includes digging into what drives customer acquisition, how to leverage sales and marketing tools to drive engagement and purchase using search, display, paid social advertising and other tools. This role will be at the frontline of driving eCommerce sales growth for the company, accumulating and sharing best practices, and is instrumental in our success.


Key Responsibilities:

  • A results and data-driven mindset with a strong analytical capability and solid experience leveraging customer data to drive conversion are an asset
  • Clear understanding of how to launch effective Google campaigns, shopper campaigns remarketing and social media campaigns.
  • Disciplined to monitor daily effectiveness of key words to maximize campaign spending
  • Provide rigorous analysis of marketing program results to improve campaign performance through continuous testing of keywords, creative, copy, landing pages, bidding strategies, A/B testing, etc. leverage investments within Shopify
  • Clear understanding of Shopify and can leverage the platform, it’s supporting technology and analytics to produce better shopper experiences, reduce cart abandonment and maximize conversion.
  • Able to work independently
  • Provide daily and weekly reports on performance of sales and sales campaigns effectiveness
  • Daily ecommerce support: product uploads, copywriting, website maintenance, digital merchandising and content creation.
  • Comfortable with Shopify and leveraging new feature requests, bug fixes, and testing.
  • Website performance: constantly monitor and strive to improve website performance, speed and user journey
  • Launch and measure product campaigns and seasonal sales.
  • Website content management: ensure all online content, homepage assets, navigation, and product merchandising are aligned to meet all requirements on the content and marketing calendars.
  • Creative assets: collaborating with the social media Coordinator to create and manage creative assets for use across our content and advertising channels.
  • Photography: shoots images for use on web, client proposals and social media.
  • Embraces and looks for new technology to assist in growing brand and revenue within ecommerce.


Experience:

  • Certifications and credentials in digital marketing and ecommerce
  • 2-3 years excecutional experience in driving revenue using Google, Remarketing, Shopping and Social media campaign platforms
  • Understanding of Shopify and how to leverage campaign platforms
  • Understanding of Amazon platform and how to integrate as a vendor would be of benefit
  • Understanding of new technology such as order ahead apps

Digital Ecommerce Specialist


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Copy Writer – Channels & Social MediaExtreme Networks3.6Thornhill, ON Broad skills in marketing, brand, and technical copywriting. Writing for various mediums including digital, social, ad copy, print, video assets and more. 24 days ago·More…View all Extreme Networks jobs – Thornhill jobsSalary Search: Copy Writer – Channels & Social Media salaries in Thornhill, ON

There has never been a better time to join Extreme, after four acquisitions extending our portfolio and go to market strategy, we have seen enormous opportunity and growth within the regions. Aside from being a Technology Leader in the Gartner Magic Quadrant, we also adamantly promote an internal culture that truly embraces diversity, inclusion and equality in the workplace. Having Diversity and Inclusion as part of our core values and beliefs, we’re proud to foster an environment where every Extreme employee can thrive because of their differences, not despite them.


Copy Writer – Channels & Social Media

You will oversee development and implementation of the content strategy for the Elevate team. Elevate champions content and communications for the Product Organization and Office of the CTO for everything from companywide initiatives, product launches to external campaigns – to communicate Extreme’s vision & strategy internally and externally.

In this role, you will collaborate with senior executives to ideate campaigns, create content for internal channels, external blog posts for social media as well as storyboarding video content. You will have the opportunity help Extreme tell its corporate story and in doing so, help explain the future of the world of networks.


Responsibilities:

  • Leading stakeholder briefings to understand objective, comprehend tone and create content campaigns aligned to brand personas
  • Writing for various mediums including digital, social, ad copy, print, video assets and more.
  • Develop a deep understanding of the mindset and motivations of our various audiences
  • Develop and maintain clear and consistent brand voices to be used across channels
  • Deliver exceptional copy that meets the high standards of the brand
  • Conduct target audience and competitive research for optimizing copy as needed
  • Strong editing abilities, with an eye for detail in proofreading and editing, to ensure copy maintains consistency of brand voice and is free of grammatical and factual errors
  • Establish and periodically update copy assets & libraries
  • Conduct conclusive analysis of feedback & analytics to improve content performance for reporting, review, and improvement


Basic Requirements:

  • Intentional listener with strong ability to interpret into copy
  • Ability to identify language that will appeal and resonate with key audiences
  • Broad skills in marketing, brand, and technical copywriting
  • Project management with a proven ability to “get stuff done”
  • Ability to successfully engage in the creative process from ideation to implementation
  • Ability to perform under pressure and effectively multitask several projects
  • Excellent organizational and time management skills with a strict attention to detail

Extreme Networks, Inc. (EXTR) creates effortless networking experiences that enable all of us to advance. We push the boundaries of technology leveraging the powers of machine learning, artificial intelligence, analytics, and automation. Over 50,000 customers globally trust our end-to-end, cloud-driven networking solutions and rely on our top-rated services and support to accelerate their digital transformation efforts and deliver progress like never before. For more information, visit Extreme’s website or follow us on Twitter, LinkedIn, and Facebook.


We encourage people from underrepresented groups to apply. Come Advance with us! In keeping with our values, no employee or applicant will face discrimination/harassment based on: race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination/harassment based on “protected categories,” Extreme Networks also strives to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our organization. Whether blatant or hidden, barriers to success have no place at Extreme Networks.

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Copy Writer – Channels & Social Media


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