JOB DESCRIPTION

Day in the Life:

The Social Media Specialist – Creator reports into the Social Media Manager – Creator and will be a key contributor to building a digital-first and purpose driven brand. This individual will own and elevate the creator strategies for The Bay. They will partner with the team to integrate creator content throughout the customer path to purchase as well as to actively pitch new innovations in this space. They will strive to increase profitability through collaborative and measured use of integrated, multi-channel digital marketing practices and tools. They will derive insights from results and share recommendations with the broader digital and marketing teams

What You Will Do:

• Partner with manager to build and execute the creator strategy for The Bay including all creator partnerships and content

• Support production of creator content including sourcing partners (creators, vendor experts, associates and creative collaborators), contracts & negotiations briefing, sample management, creative reviews and approvals as well as reporting and insights

• Partnership with key platforms to identify creator trends and opportunities

• Support development and organizational learning around creator guidelines and best practices

• Build relationship programs to enrich experience with The Bay and build a healthy, comprehensive and diverse partner list

• Strong understanding of creator budget (organic) and partnership with media team to deliver strong paid execution

• Derive insights from reports on performance metrics, analyzing results and identifying enhancement opportunities

• Measure performance through KPIs and provide recommendations for future

• Analyze data, present findings to management and make strategic recommendations for future marketing campaigns and initiatives to help optimize event performance and ROI

• Support micro-creator and hyper targeted regional creator strategies to drive community engagement and action

• Support other teams (PR, Brand, Foundation etc) in recruiting creators for campaigns and key initiatives

• Support and guide vendor led creator initiatives

What You Will Need:

• Bachelor’s degree in Marketing, Communications or a related field

• 2-3 years of relevant experience, including experience in partnerships and social media at a retailer, tech company or agency

• In-depth understanding of key performance metrics and the ability to recognize how they might impact the business

• Excellent project management skills with the ability to prioritize tasks

• Proficient in Excel, Word, PowerPoint

• Strong written and verbal skills; ability to build cross-channel relationships and influence key business partners with a respectful, can-do attitude

• Strong analytical and thought leadership skills

• Hyper aware of social media trends, best practices technologies

• Hands-on experience working with social media platforms (Facebook/Instagram, TikTok) Hypr/Julius (or other creator platforms) and analytical tools (Adobe Analytics, Sprout Social) preferred

What You Can Expect:

• Competitive salary and benefits package
• Associate discount up to 40% including top brands
• Flexible work environment that allows for work-life balance

About Hudson’s Bay:

Hudson’s Bay is a digital-first purpose-driven retailer helping Canadians live their best style of life. As one of the country’s most iconic brands, Hudson’s Bay operates over 80 full-line locations and thebay.com featuring Marketplace – the 5th largest e-commerce business in Canada. Hudson’s Bay has established a reputation for quality and style through an unrivalled assortment including fashion, designer, home, beauty, food concepts and more.

Hudson’s Bay operates under the HBC brand portfolio and founded in 1670, HBC is North America’s oldest company. The signature stripes are a registered trademark of HBC. The Hudson’s Bay Rewards members share their passion for living a colourful life, and get rewarded for doing the things that bring them joy.

We are proud to share our tenured commitment to Diversity, Equity and Inclusion. Learn more about our commitment at HBC Foundation & HBC Heritage.

Our Commitment to Building a Winning Culture:

Hudson’s Bay is a digital-first purpose-driven retailer helping Canadians live their best style of life. As one of the country’s most iconic brands, Hudson’s Bay operates over 80 full-line locations and thebay.com featuring Marketplace – the 5th largest e-commerce business in Canada. Hudson’s Bay has established a reputation for quality and style through an unrivalled assortment including fashion, designer, home, beauty, food concepts and more. The Hudson’s Bay Rewards program is ranked second in department store loyalty programs in Canada. Hudson’s Bay operates under the HBC brand portfolio and founded in 1670, HBC is North America’s oldest company. The signature stripes are a registered trademark of HBC.

Interested in Social Media?

Follow us on LinkedIn & Instagram.

Thank you for your interest with HBC. We look forward to reviewing your application.

HBC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, HBC complies with applicable state and local laws governing non discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence,compensation and training.

HBC welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.