DIGITAL GROWTH MARKETING MANAGER, THE SUCCESSFUL INVESTOR INC.

We pride ourselves on helping investors thrive in a world of opportunities. We’re no less committed to giving our team members the training and support they need to do the same.

This is your opportunity to join our team in a new position as our Digital Growth Marketing Manager. Our business model is one of a kind in North America and a primary reason behind our decades of success – come work where digital marketing plays a key role in our efforts to effectively reach Canadian investors.

The Successful Investor Inc. publishes highly regarded investor newsletters read by thousands of people across Canada, while our affiliate company operates a wealth management firm for investors who’ve entrusted us to manage $800 million in assets.

We have been in business for over 25 years. We are growing handsomely and in need of more good people. We are looking for a top-notch marketer who relishes working with a team focused on providing our customers and clients with more financial freedom and investment security. Together we help Canadians to do more with their money and that gets us out of bed every day.

Success in this role will hinge on the ability to improve the effectiveness of our PPC and lead generation campaigns, in growing the business cost effectively, and in developing the proficiency of our testing efforts to produce better business results.

Are you looking for a role that includes PPC and other acquisition marketing responsibilities?

Are you passionate about PPC and the challenge of testing ideas to find ways to improve the results of your efforts?

Do you seek a position that presents the opportunity to make a significant and visible contribution to the company’s success?

If you answered yes to these questions and you have the experience and skills outlined below, we would love to hear from you.

RESPONSIBILITIES:

The primary purpose of this role will be to focus on generating new customers and leads through paid advertising and digital marketing, as well as assist in managing and improving our testing programs.

PPC (60%)

• Manage and build on our current PPC free email acquisition campaigns, and expand into paid subscriber acquisition and wealth management lead generation.
• Launch and optimize our PPC campaigns on search platforms (e.g., Google AdWords, Microsoft, Facebook) to ensure their success and to identify opportunities to scale.
• Perform weekly PPC tasks, such as keyword research, negative keyword mining, bid adjustments, and writing attractive and concise copy for adverts.
• Landing page split-tests and optimization.
• Technical setup of tracking scripts and conversion event codes.
• Recommend new strategies based on data and testing.
• Track KPIs to assess performance, pinpoint issues and improve ROI.
• Help create weekly and monthly reports for management (e.g., dashboards).
• Keep abreast of PPC and digital marketing trends.

Lead Generation (30%)

• Work with manager to build digital marketing strategies for additional lead generation marking support for wealth management – email and website.
• Create and implement testing opportunities to showcase value and bring new leads into the sales funnel.
• Dive into business performance data to understand what’s working (and not working) and make necessary adjustments.
• Present findings and make recommendations based on your analytics.

Testing Program Management (10%)

• Coordinate our testing & optimization program to empower marketing with data driven insights.
• Collaborate with your marketing colleagues to drive continuous improvements in the testing program, including implementing industry best practices in methodologies, technologies, and automation.
• Act as primary testing & optimization subject matter expert. Maintain a testing backlog, coordinate execution of key tests across the organization.
• Create a testing knowledge base by recording successes, failures and trends accumulated across tests, and effectively communicate these learnings and insights.

QUALIFICATIONS AND EXPERIENCE:

Required:

• BSc/BA in Marketing, Digital Media, or a related field.
• 3+ years’ experience managing PPC campaigns across all platforms.
• Proven track record of exceptional PPC results.
• Advanced Google Analytics certification. Google Ads certified.
• Experience with digital reporting, tagging, tracking and analytics, including Google Analytics and Google Tag Manager.
• Experience with conversion optimization, UX design, and email and website marketing.
• Passion for testing marketing efforts.
• Experience in data analysis and reporting.
• Moderate to advanced Excel experience (pivot tables, graphs, etc.).

OTHER SKILLS/TALENTS REQUIRED:

• Excellent communication skills – both written and verbal.
• Analytical thinking with strong math skills.
• Ability to uncover insights from data and use quantitative methods to answer questions and to find opportunities for optimization.
• An eye for good design and ability to create ad concepts quickly leveraging basic design thinking.
• Results driven.
• Responsible and hard-working.
• Strong organizational skills and attention to detail.

TO APPLY:

Please submit your cover letter and resume, including your salary expectations as well as all other relevant experience/qualifications. We thank all candidates in advance for their interest in this position and our company, but only those selected for an interview will be contacted.

The Successful Investor Inc. welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.