Company: FPI Management
Location: Orlando, FL
Expected salary: $24 – 25 per hour
Job date: Wed, 16 Jul 2025 02:25:41 GMT
Job description:
Job Description: Marketing Manager for Apartment Community
Position Overview:
We are seeking a dynamic Marketing Manager to join our team at [Apartment Community Name]. This role is pivotal in driving our advertising and marketing initiatives to enhance the visibility and appeal of our community. The ideal candidate will possess a strong blend of creativity, analytical skills, and a passion for customer engagement.
Key Responsibilities:
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Strategy Implementation: Develop and execute comprehensive advertising and marketing strategies tailored to attract prospective residents and retain current tenants. Adapt plans as needed based on market trends and community feedback.
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Performance Metrics: Exhibit exemplary closing ratios by effectively managing phone and walk-in traffic in accordance with FPI policy. Track and analyze conversion rates to refine sales techniques and improve overall outreach.
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Online Presence Management: Ensure all online marketing sources, including but not limited to Craigslist, social media platforms, and the community website, are consistently updated with accurate and compelling content. This may involve crafting engaging posts, responding to inquiries, and optimizing listings for SEO.
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Market Analysis: Conduct regular assessments of the competitive landscape and identify opportunities for differentiation. Utilize data-driven insights to inform marketing decisions and measure campaign effectiveness.
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Community Engagement: Foster a positive relationship with current residents through effective communication, community events, and promotional campaigns that enhance resident satisfaction and loyalty.
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Collaboration: Work closely with the property management team and other departments to align marketing efforts with overall business objectives. Participate in regular strategy meetings and provide insightful reports on marketing performance.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Proven experience in marketing and advertising, preferably within the real estate or apartment management sector.
- Strong analytical skills with the ability to interpret data and trends.
- Excellent written and verbal communication skills.
- Proficient with digital marketing tools, social media platforms, and real estate listing services.
- Ability to work independently and manage multiple projects simultaneously.
Why Join Us?
At [Apartment Community Name], we believe in fostering a vibrant community that residents love to call home. We offer competitive compensation, a supportive work environment, and opportunities for professional growth. If you are an innovative marketer with a passion for real estate, we invite you to apply.
Analysis:
This job description highlights key responsibilities and qualifications that are essential for a Marketing Manager within an apartment community. It emphasizes the need for strategic thinking and effective communication, along with the importance of data analysis to drive marketing decisions.
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Strategic Focus: The role requires a proactive mindset to implement marketing strategies based on current market conditions, ensuring relevance and effectiveness.
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Performance Metrics: The emphasis on closing ratios and traffic management indicates a sales-oriented approach, which is crucial in the competitive real estate market.
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Digital Marketing Acumen: With the requirement to manage online listings, the candidate must be adept with digital marketing tools, reflecting the growing trend of online engagement in the housing market.
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Community Engagement: The ideal candidate should not only attract new residents but also enhance the existing residents’ experience, highlighting the importance of community-building in marketing strategies.
By clearly spelling out these responsibilities and qualifications, the job description is designed to attract candidates who are well-equipped to fulfill the needs of the apartment community, ensuring successful marketing outcomes.
