SOTI is committed to providing its employees with endless possibilities; learning new things, working with the latest technologies and making a difference in the world.

Job Title: Digital Marketing Technologist

Position Type: Permanent

Location: Mississauga

Who We Are

At SOTI, we are committed to delivering best in class mobile and IoT device management solutions. We are looking for out of the box thinkers that appreciate the art of creating great software.

To us, being visionary is more important than doing things the way they’ve always been done.

What We’re Looking For

In this role, you will be a critical player driving the marketing organization’s strategic approach to digital communications to achieve our business goals. If you are passionate about how digital marketing management represents the fastest-growing new channel for targeted communication, join us today to shape our strategy around audience interaction, engagement and delivery of SOTI’s branding, communications, product roadmap and services online.

Are you passionate about leading the charge to successfully integrate digital, social and mobile marketing platforms into a strategic business and marketing communications program? To produce superior business results, your duties will include: planning, implementing, and monitoring our digital marketing campaigns and assets across all digital networks.

Our ideal candidate is someone with blended experience in both marketing and UI/UX design and front-end web development. This role involves integrating our marketing technology stack with a focus on designing our marketing automation tools to support increased lead generation and conversion rates. If you understand how building content designed for online can bring a brand to life, we want to hear from you.

In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills. Detail oriented with a mobile-first mindset with demonstrated strong execution experience is a must. This is a global role, so experience working across multiple timezones with colleagues from around the world highly valued.

What’s in it for you?

The People – From our humble origins in our founder’s basement, to our industry leading position today, SOTI has worked hard to foster a company culture that we can all believe in. A culture that emphasizes personal growth, continuous innovation and fun.

The Growth – Our environment fosters new ideas, fresh perspectives, and the ability to take them over the goal line. SOTI is a fast-paced environment with a global reach that encourages you to make your mark and be part of something big!

The Technology – You’ll get the chance to work with leading edge technologies and take on complex and interesting projects, as part of highly collaborative and agile teams. You will work alongside SOTI’s partners which include leading tech giants that will keep you on the cusp of emerging technologies.

What You’ll Do

• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and work with Senior Manager, Demand Generation to report on performance based on the insights and key results.
• Brainstorm new and creative growth strategies.
• Design, implement and manage corporate website strategy and marketing technology stack.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points, instrument conversion points and optimize user funnels.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Able to calmly and eloquently articulate opinions in the presence of executives

Experience You’ll Bring :

• 3-5 years demonstrated experience working with B2B audiences designing, implementing, and measuring digital marketing programs across: website design and content, social media, email marketing, web analytics, search engine marketing and measurement.
• Advanced knowledge of: HTML, CSS, JavaScript, PHP, Umbraco, Salesforce, Pardot. Front end development experience a major bonus.
• Experience using search engine fundamentals for organic and paid search traffic, with proven experience reaching audiences through content strategies with measurable online success.
• Understand web analytics and key performance metrics and tie them back to the basics around website usability and content management.
• Experience using leading tools, techniques and best practices designed for online and mobile customer experiences. Experience in e-commerce and e-business a big plus.
• Graduate in Digital Marketing, Marketing, Digital Strategy & Communications Management.

If you want to bring your ideas to life, apply at SOTI today.

We are committed to providing accessible employment practices that are in compliance with the requirements under the Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation during any stage of the recruitment process, please notify People & Culture at careers@soti.net .

Please note that SOTI does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Services Agreement with agency/recruiter, SOTI will not consider or agree to payment of any referral compensation or recruiter fee.