Digital Marketing Technology StrategistMarketOne International3.3Toronto, ON Perform and coach others on the advanced functions in the Martech space Creation of presentation, pitch documents and project overview/update materials based on… 30+ days ago·More…View all MarketOne International jobs – Toronto jobsSalary Search: Digital Marketing Technology Strategist salaries in Toronto, ON

It’s time to change the world of marketing – and we’re looking at you

We’re making the fortunes of some of the world’s most dynamic companies. We’re transforming marketing from an enabler to a driver of business success. We’re helping companies to evolve from outmoded outbound marketing to a fully measurable inbound engine. And when we say measurement, we mean the real business kind (not the fluffy old school marketing kind).

Who we’re looking for right now

In this case, we’re after a rounded Marketing Technologist who has experience with the entire Martech Stack and is eager to elevate B2B enterprises and take organizations on a journey of being on the bleeding edge. The role you will fill is a MarketOne Technology Strategist, a hybrid of business process and technology engineering that focuses on the B2B marketing and sales business process. The types of applications that are primarily, but not limited to Customer Data Platforms, Master Data Management, Content Management Frameworks, Marketing Automation, CRM, Business Intelligence, Data Warehousing, Website Analytics and orchestration of the customer experience. A Technology Strategist is both “a business expert that understands and can apply engineering” and “an engineer that understands how to apply engineered systems to the business”—a Marketing Technologist (Martech).

With a focus on performance-driven marketing, this is a challenging role that blends business process design with multi-platform/multi-application design and engineering. You will be working in a results-driven and creative environment, so it is essential that you have a passion for the practical utilization of technology to drive pipeline performance – not the shiny objects that distract marketers.

Seeking candidates with subject matter expertise in one or any combination of the following: Marketo, Eloqua, Salesforce Marketing Cloud, Salesforce CRM, MS Dynamics, Google Analytics, Adobe Web Analytics, Informatica, Pitney Bowes Spectrum, Hadoop, Treasure Data, Twilio, Tealium, Blueconic, Lytrics, Terminus, Engagio

Your day-to-day

  • As the Technology Strategist, you will be a main point of contact on our more strategic and enterprise-size accounts for developing and driving technology adoption, scale and vision setting roadmaps.
  • A Technology Strategist is expected to perform functional & business requirements gathering for identifying impact, feasibility and scale. These assessments drive design and implementation of feature engineering/enhancements for assigned clientele to the Technology Strategist.
  • You will be expected to understand how Web and Application development teams can be utilized within the overall martech infrastructure
  • You are expected to have deep domain experience and configuration expertise ranging from CMS, MAP , CRM, DMP, DAM, ERP, database management etc and the augmentation of those systems and related processes. Management of a full stack of technologies is core to this role.
  • You will be advising clients on how to utilize technology platforms to drive better automation, user adoption, UX/CX, BI, CRO and elevate ROI.
  • You are expected to understand and utilize frameworks such as ABM, SVC, multi-source segmentation and solutions for business problems which span across multiple platforms.
  • Perform and coach others on the advanced functions in the Martech space
  • Creation of presentation, pitch documents and project overview/update materials based on MarketOne established frameworks
  • Mentor and/or manage Application Architects, Engineers and Developers
  • You will work with our Client Services team to support the development project plans, scope and estimates
  • You will partner with the account managers and directors to produce client status reports and develop account resourcing plans

Background

  • At least 3 years working experience
  • Certification in any of the listed Martech platforms
  • Ability to design and push the boundaries of entire stacks, extending well beyond out of box capability of any single toolset. A growth hacker mindset and a thought leader.
  • Comfortable and familiar with data: Data modelling, orchestration and creating engineered datasets for the consumption of platforms
  • Understands and can produce implementations for concepts such as ABM, CXM, Lead to Revenue and Marketing Attribution
  • Solid B2B marketing experience, preferably with clients in the high-tech, manufacturing, business services sectors
  • A strong background working with and transforming marketing data, including integration of multiple systems within marketing and sales use cases.
  • Evidence of a strong academic background – does not have to have marketing specific. Business acumen is highly valued in this role.

Digital Marketing Technology Strategist


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Email Marketing SpecialistCCAFToronto, ON$17 – $18 an hourResponsive employer Creating and monitoring email marketing campaigns. Developing email marketing strategies and plans for international customers. Part-time hours: 10 per week. 17 days ago·More…View all CCAF jobs – Toronto jobsSalary Search: Email Marketing Specialist salaries in Toronto, ON

Creating and monitoring email marketing campaigns

Developing email marketing strategies and plans for international customers

Writing business emails to target organizations

Email content editing

Proofreading key messaging

Email data management

Contract length: 9 months

Part-time hours: 10 per week

Job Types: Part-time, Temporary

Salary: $17.00-$18.00 per hour

COVID-19 considerations:
A comprehensive COVID safety plan is implemented at school to ensure our students and staff’s health and safety.

Work remotely:

  • No

Email Marketing Specialist


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10 reasons to invest my efforts on Linkedin as an International Student

Janser Bob blog post

Linked In has become the primary platform for all professionals looking to establish a strong connection with peers, networking, and as a source of knowledge.

Currently, Linked in has over 700 million users, being recognized as the most trusted social network in the U.S.

Thus, connecting millions of professionals worldwide, it’s a kind of social network that unquestionably every professional should pay attention to.

But how about International Students? LinkedIn can offer the same level of value? The answer is yes.

Here are the 10 reasons to invest your efforts on LinkedIn as an International Student:

  1. Networking
  2. Job search
  3. Portfolio showcase
  4. Personal branding
  5. Learning
  6. The impact of Keywords on my field
  7. Share your voice
  8. Collaboration
  9. Volunteer
  10. Self-analysis

Let’s take a look at each one in detail:

1) Networking:

LinkedIn can help not only professionals but International Students and newcomers as well. While you are studying, it is critical to practice networking, expanding your network of contacts in your desired industry. It’s a long run journey to do it properly. It’s all about the trust you need to develop within your network to make it stronger and, eventually, to get your dream job.

2) Job search:

Especially post-pandemic, LinkedIn provides you with the channel to connect with peers and people who can definitely help you get the job you want. Bear in mind that you can get a job by applying for one job post or be recommended for someone. Either way, it is crucial to be active on LinkedIn to be seen and remembered.

3) Portfolio showcase:

Did you ever heard the quote “A picture is worth a thousand words”? Well, in LinkedIn, it’s the same. It’s the perfect place to showcase your portfolio, whether as a visual portfolio or a portfolio of achievements. Yes, you can definitely build a portfolio illustrating all your achievements from a quantitative perspective, representing what you have generated with charts and simple illustrations. With that, you can leverage your authority in your industry.

4) Personal branding:

How about your positioning as a professional? Take your journey to the next level shaping your personal brand on LinkedIn. Approach this opportunity as a chance to treat your name as a brand. Your goal is to build credibility and authority around your name. If you are really good at something, why not be recognized for it?

5) Learning:

LinkedIn has a learning section with over 16,000 expert-led courses available covering many industries. The Linkedin Learning. It is a great place to grow your skills and keep you up-to-date, especially as an international student. When you complete a course, you earn a certificate to add to your portfolio, sweet no? To make it even better, you can view the courses anytime on the way on your phone or your computer.

6) The impact of Keywords on my field:

This is another strong reason to invest your efforts on LinkedIn as an International Student. The Skills section is available to compose a board where you can list up to 50 skills you have related to your industry or job position. It is a great tool either for self-analysis, identifying potential gaps to work on, or recognizing the top 3 skills you are proficient in.

7) Share your voice:

Don’t be shy! The world wants to hear from you. And LinkedIn will recognize you. The more often you post on LinkedIn, the more on top of the page you will be positioned in potential job search bringing only benefits. Share your opinion around a specific topic, write an article about your industry. Did you read a book and have some insight relevant to share? Go ahead and be active in sharing your thoughts.

8) Collaboration:

With the power of connecting millions of people, LinkedIn can be used as a resource to help you out with tasks related to your studies. Some of your activities may require the opinion or collaboration of others, and you can definitely get what you will need on LinkedIn.

9) Volunteer:

Like job search, there are many volunteer opportunities available on LinkedIn. Struggling to get your first job as an international student? Try volunteering first to shape your skills and creating your networking foundation. Look for some kind of activity with some level of challenge to put yourself out of your comfort zone. You won’t regret it.

10) Self-analysis:

Last but not least, self-analysis is critical to success. The best practice is to review your profile periodically. Set goals and review them based on realistic expectations in terms of number of contacts, number of interviews, etc. Not only a better LinkedIn profile you can build but especially a better sense of direction you can get as an International student to achieve your goals.

Final thoughts

There are several reasons why you should invest your efforts on LinkedIn as an International Student. However, these are the top 10 I would suggest as a starting point for you. Make a plan, enjoy the journey, and be the best version of yourself every day. Take a look at another post What you should know about the importance of taking action on Linkedin