Digital Optimization Analyst

newDigital Optimization AnalystCIBC3.8Toronto, ON
The Optimization Analyst will be accountable for recommending, influencing, and implementing digital channel personalization & testing opportunities based on…
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We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions so you feel empowered at work. Our team members have what they need to make a meaningful impact and feel truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

Job Description

What You’ll Be Doing

This role focuses on personalized solutions to create relevant, targeted experience for our clients as they engage with our websites and mobile apps – based on continuous experiments. The Optimization Analyst will be accountable for recommending, influencing, and implementing digital channel personalization & testing opportunities based on data driven insights. As a subject matter expert, you will work in an agile environment with a cross-functional team to support marketing campaign sprint cycles with the focus on achieving key performance targets. You’ll track your work after launch with an iterative test, learn and optimize approach and continue to bring forward emerging machine learning trends and recommended tactics.

How You’ll Succeed

  • Customer Centric – You will be responsible for understanding key customer journeys and segments across digital channels to provide recommendations on how to optimize the customer experience and drive sales.
  • Analytical Thinking – You are comfortable pulling analytics from data visualization platforms. You will be accountable for providing ongoing and final campaign test reports to key stakeholders, and maintaining a test library.
  • Technical Expertise: You have a working knowledge of marketing optimization tools and are proficient in using them to drive owned onsite digital campaign performance.
  • Effective Problem Solver: You notice things that others don’t. Your critical thinking skills help to inform your decision making and you provide actionable solutions within a cross functional team.

Who You Are

  • You’re digitally savvy. You seek out innovative solutions and embrace evolving technologies. You can easily adapt to new tools and trends.
  • You can demonstrate experience in creating and implementing cross-channel optimization and personalization strategies. It’s an asset if you are experienced with Braze and the Adobe Marketing Cloud platforms.
  • Your influence makes an impact. You know that relationships and networks are essential to success. You inspire outcomes by making yourself heard.
  • You embrace and champion change. You’ll continuously evolve your approaches as we learn from best practices and industry trends.
  • You give meaning to data. You enjoy investigating complex problems, and making sense of information. You’re confident in your ability to communicate detailed information in an actionable way.
  • Values matter to you . You bring your real self to work and you live our values – trust, teamwork, and accountability.

What CIBC Offers

At CIBC, our people are our greatest asset. You’ll become part of a diverse community that acknowledges everyone’s unique talents, and empowers teams to do what’s right for the client, and to do it well. As part of our team, you will:

  • Thrive: Benefit from an open and approachable culture that provides the flexibility and support you need to integrate your life at work and at home
  • Connect : Work in a place where the right technology and infrastructure fosters innovation, collaboration and creativity
  • Develop: Grow your skills and career through our best-in-class onboarding experience, ongoing learning opportunities, individual development planning and comprehensive product training
  • Prosper: Share in our collective success with a competitive salary, incentive pay, banking benefits, health benefits program, and employee share purchase plan

What You Need to Know

  • CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation during the application or interview process, please contact Mailbox.careers-carrieres@cibc.com
  • You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit

Job Location

Toronto-40 Dundas St. W., 4th

Employment Type

Regular

Weekly Hours

37.5

Skills


CLICK TO APPLY

Hot Job Alert * Jul 19-25 * Weekly Opportunities Toronto-Vancouver

Why does Hot Job Alert exist? To help our Linkedin community to find new opportunities.

For whom? International students, newcomers, and professionals who want to relocate.

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Apply by email straight to the recruiter: james.machado@nexio.com

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🔥 Portuguese Positions

✅ Registrar (Portuguese Speaking)

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(University of the Fraser Valley – Permanent) Learn more

Hot Job Alert * Jul 7-13 * Weekly Opportunities Toronto-Vancouver

Why does Hot Job Alert exist? To help our Linkedin community to find new opportunities.

For whom? International students, newcomers, and professionals who want to relocate.

🔥 Marketing Positions

✅  SEO Specialist

($50,000 – $60,000 a year – Remote – Pickering, ON) Learn more

✅  Digital Marketing Project Manager

($40,000 a year – Full-time, Permanent – Temporarily remote – Toronto, ON) Learn more

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($45,000 – $55,000 a year – Full-time, Permanent – Burnaby, BC) Learn more

✅  Digital Marketing Co-op

Application Deadline: July 9th, 2021 Work Term Length: 4 Months Anticipated Start and End Date: September 7th, 2021 to December 23rd, 2021 – Learn more

✅  Digital Marketing Specialist

(Marketing and e-Commerce – Temporary (One-Year Contract) – ) Learn more

🔥 Project Manager

✅ Project Manager

($50,000 – $55,000 a year – Full-time- Temporarily remote – Vancouver, BC) Learn more

✅  Project Manager

(Full-time · Mid-Senior level – Toronto, ON) Learn more

✅ Digital Project Manager

(Full-time · Associate – Toronto, ON) Learn more

🔥 Tech Jobs

✅  Volunteer React Native Mobile Developer – Canadian Work Experience

(Fully remote – Vancouver, Canada) Learn more

✅  Senior Full Stack Developer

(Start remote then relocate – Toronto, Canada) Learn more

✅  Swift/React Native Mobile Developer

($70,000 up to $100,000 CAD/Annual – Calgary, Canada) Learn more

✅  Front End Developer (Angular)

($70,000 up to $100,000 CAD/Annual – Toronto, Canada) Learn more

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($15.70 an hour – Full-time, Permanent – Remote) Learn more

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What a Recruiter Would Recommend to a Job Seeker

What a Recruiter Would Recommend to a Job Seeker

Imagine you’re a high end professional that decides to move to another country to learn a new language and start your career again… This situation is faced by many immigrants in Canada who have immigrated for the College experience.
However, the first concern is – “how can I find a job?”. The market holds many sources for it but for a high-end professional, then Linkedin is so far the best way to get a chance to get hired in your field. But how can we make our profile stand out in the market? That’s the main goal for most of us and I got a great opportunity to interview a recruiter in Canada with more than 10 years of experience hiring people across Canada.
His name is Mr. James Machado who kindly shared with me some perspectives of job seekers and also provided points of view from recruiters. Something that I could say in advance is that I learned so much from Mr. Machado about how recruiters are facing some situations from job seekers. Let’s take a look at all the points of the interview and get to a conclusion.
1. As a recruiter, what do you look for in a candidate’s Linkedin profile?
“First thing is the experience and then other things. Depends on the market the candidate is looking for. So, target your profile for the market and the position you’re looking for and ensure that the work experience is related to the job position.”
2. When a candidate is from another country, what would you like to see in their Linkedin profile?
“It’s very important that they are looking for a specific job they target. Don’t do a “universal” resume like a generic CV. Make sure your CV appeals to that specific position and do it by bullet points.”
3. Is it important to show some numbers or achievements?
“Depends on the position and how you are going to sell yourself, but it’s very important! If you’re looking for an accounting position you should show some numbers to explain what you can do. If you’re an architect, show your projects. For a web designer, it’s very important to show one’s portfolio that has been developed.”
4. Is it important to match all skills to the position or can you choose a candidate with fewer skills?
“The skillset is very important and also the way that you show the skills. You can show your skills using KEYWORDS. If you have delivered exceptional customer service, customer service keyword must be there. If you work with a specific program as AUTOCAD, the keyword must be there as a keyword and also some projects as an example.”
5. About resume and cover letter, what can we do to make our profiles stand out to recruiters?
“As a recruiter, we look for someone very personalized. It means personalized yourself and experience to match that job and requirements for that job. If you are serious about your job search: First, you have to study that field; Second, you have to know what the company is looking for; Third, read the job requirements properly.”
6. As a recruiter, what kind of tips could you give?
“You should go back to the basics! First part: Be on time, be well presented to the interview, and make sure that your deadlines are met. Last part: Be charismatic, engage in the conversation, don’t be too long, get to the point, and wait for the right time to talk.”
Never give too much and never talk too much either, just give enough.

CONCLUSION

In my conclusion, the recruiters are looking for potential candidates with an attitude to develop themselves.

Recruiters looking for potential candidates that can develop themselves. What you’re looking for is that potential in yourself.

Thank you so much to Mr. James Machado and Surya Sveluchi for the support.